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October 1895
Hakuhodo founded by Hironao Seki at 22 Kanda-Nabecho, Tokyo, as an advertising space broker for educational magazines.
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October 1914
Headquarters relocated to Kanda-Nishikicho.
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February 1924
Company reorganized as a stock company (kabushiki kaisha).
Hironao Seki becomes first President & Member of the Board.
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June 1930
Construction of new offices (Nishikicho Headquarters) completed.
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September 1948
The Hakuhodo Geppo (later Kohkoku) first published.
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April 1955
Company name changed to Hakuhodo Incorporated.
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June 1957
Account executive (AE) system introduced, pioneering cross-disciplinary teams responsible for specific clients.
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January 1960
Hakuhodo Declaration announced.
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September 1981
Hakuhodo Institute of Life and Living, Inc. established.
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June 1982
Cannes Lions International Advertising Festival Grand Prix awarded to “Menu of Lights” TV commercial for Matsushita Electric Industrial Co., Ltd.
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May 1991
Grand Design Partner corporate philosophy announced.
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June 1993
Cannes Lions International Advertising Festival Grand Prix awarded to “Hungry?” TV commercial for Nissin Food Products Co., Ltd.
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October 1995
Centenery of Hakuhodo's founding.
December 1995
Market Design concept introduced.
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May 2002
Powerbranding corporate philosophy announced.
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June 2003
Hakuhodo awarded special 50th anniversary Lion at Cannes Lions International Advertising Festival.
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October–December 2003
Hakuhodo DY Holdings Inc., a joint holding company, established with Daiko Advertising Inc.and Yomiko Advertising Inc.
Hakuhodo made a fully owned subsidiary of Hakuhodo DY Holdings through a share transfer.
Hakuhodo DY Media Partners Inc. established.
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February 2005
Hakuhodo DY Holdings Inc. listed in the First Section of the Tokyo Stock Exchange.
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May 2008
New Group logo adopted.
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May 2008
Headquarters relocated to 5-3-1 Akasaka, Minato-ku, Tokyo.
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April 2014
New shared vision, Inventing the future with sei-katsu-sha, formulated by Hakuhodo and Hakuhodo DY Media Partners.
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October 2015
120th anniversary of Hakuhodo's founding.