HILL ASIA Co. Ltd. (Hakuhodo Institute of Life and Living ASEAN)
Established in 2014, Hakuhodo Institute of Life and Living ASEAN is the Hakuhodo Group’s think tank in the ASEAN region. We are dedicated to helping companies with their marketing efforts in ASEAN countries, as well as observing the new lifestyles emerging in this dynamic region and sharing ideas about them.
140 Wireless Building, 19th Floor, No.140 Wireless Road, Lumpini, Pathumwan, Bangkok 10330, Thailand
Tel: +66 2 259 8222
Fax: +66 2 259 8223
Mail: info@hill-asean.com
Get to know our talented people.
Get to know our talented people.
Get to know our talented people.
Get to know our talented people.
Get to know our talented people.
Nov. 20, 2024
The Weaving Family: Emerging & enduring ASEAN family values
Oct. 1, 2024
How businesses can effectively communicate to today’s Filipino families
Aug. 20, 2024
Special interview with HILL ASEAN Institute Director Devi Attamimi
Jun. 27, 2024
A Decade of Shift in ASEAN Families: Weaving Family
Jun. 7, 2024
Chronological Lifestyle Survey on Sei-katsu-sha in Japan, China and ASEAN 2024 results announced
May 22, 2024
The new social class in Vietnam: Capturing the Emerging Affluent
Mar. 15, 2024
Personalisation, Digitisation, and Continuous Commerce: How Are APAC Marketers Approaching Ramadan?
Aug. 10, 2023
Understanding ASEAN’s Emerging Affluent: Meet the “Omni-mizers”
Jun. 8, 2023
Understanding the Emerging Affluent in ASEAN: Discovery of an invisible class
Jun. 1, 2023
“Unveil Vietnamese Fandom”: Hakuhodo Vietnam Group reveals its latest research
May 24, 2023
Chronological Lifestyle Survey on Sei-katsu-sha in Japan, China and ASEAN 2023 results announced
Apr. 27, 2023
ADFEST 2023: A look back by the Hakuhodo DY Group jury members
Apr. 26, 2023
State of the Nation: Indonesia is a country full of contrasts … or is it?
Feb. 27, 2023
TBWA\HAKUHODO’s Kazoo Sato to serve as jury president at ADFEST 2023
Jul. 25, 2022
HILL ASEAN Forum 2022 Report: Into the Fandom
Jul. 15, 2022
Hakuhodo Shopping Laboratory Vietnam’s insights on savvy Gen Z shoppers
May. 19, 2022
Analysis of Fandom in ASEAN: Enjoying a passion with others
Apr. 15, 2022
Vietnam’s Gen Z: Debunking myths and gaining insights
Apr. 28, 2021
ASEAN Sei-katsu-sha Forum 2021 introduces “The SynergiZers”
Apr. 8, 2021
HILL ASEAN presents ASEAN Sei-katsu-sha Studies 2021
Oct. 26, 2020
Changes in ASEAN sei-katsu-sha’s attitudes in the post–pandemic era
Oct. 2, 2020
HILL ASEAN Survey of ASEAN Sei-katsu-sha’s Attitudes to COVID-19
Aug. 18, 2020
Women to Watch 2020: Devi Attamimi, Hakuhodo Institute of Life and Living ASEAN
Jul. 20, 2020
HILL ASEAN Forum 2020 introduces “The Consciouslites”
Jul. 2, 2020
ASEAN sei-katsu-sha coping with COVID-19 by keeping upbeat
Jun. 26, 2020
HILL online seminar on changes in sei-katsu-sha in Asia
Mar. 23, 2020
“Conscious lifestyles”: HILL ASEAN releases its latest findings
Mar. 20, 2020
Why Conscious Lifestyles are Blossoming in Southeast Asia
Mar. 5, 2020
HILL ASEAN presents ASEAN Sei-katsu-sha Studies 2020
Nov. 11, 2019
AI analysis of shopping behavior in the Vietnamese shopfront
Oct. 21, 2019
Hakuhodo Seminar at Spikes Asia 2019
Oct. 4, 2019
HILL ASEAN Vietnam Team holds ASEAN Sei-katsu-sha Forum 2019
Aug. 3, 2019
Hakuhodo’s HILL ASEAN Shares How ASEAN Lives Evolve as Technology Gets Smarter
Jul. 2, 2019
Media Innovation Survey: Japan vs. Thailand 2
Jun. 28, 2019
Media Innovation Survey: Japan vs. Thailand 1
Apr. 26, 2019
Devi Attamimi on her new role as Hill Asean’s institute director
Apr. 26, 2019
Devi Attamimi appointed new Institute Director of HILL ASEAN
Jan. 24, 2019
ASEAN Sei-katsu-sha Forum held in Bangkok
Apr. 10, 2018
Sei-katsu-sha Forum in Malaysia: Gender Equality at Home
May 4, 2018
Sei-katsu-sha Forum in Vietnam: Gender Equality at Home
Jan. 24, 2018
80% of ASEAN couples share household chores
