Established in 1992, under the two pillars of the Hakuhodo Group philosophy—Sei-katsu-sha Insight and Partnership—we seek to exceed all expectations: those of our clients, our competitors, and ourselves. Recently, our focus has been on two primary objectives: (1) expanding our digital capabilities to go beyond client expectations, and (2) strengthening our ability to deliver integrated campaigns—even a small idea could be an opportunity for a client.