• Events

Hakuhodo and Ars Electronica, an Austrian cultural, educational and scientific institute active in the field of new media art, have collaborated since 2014, co-creating ideas to shape the future together with members of the artistic and corporate communities. Several ideas to come out of this collaboration are already in the process of being implemented in society.
The two companies collaborated again this March in Hakuhodo Brand & Innovation Design’s Art Thinking Forum Tokyo: Transformation for Whom?, an online talk event featuring guest speakers active in the art-industry collaboration domain.
Intended as an opportunity to reconsider the purpose of digital transformation (DX), which continues to be in the spotlight, the event debated how to respond to questions that art puts to society, such as who transformation belongs to and what life will look like after the tech revolution.

In a session held on the first day of the event, Gerfried Stocker, Co-CEO and Artistic Director of Ars Electronica, Tim Brown, Chair of global design and innovation firm IDEO and Vice Chair of the kyu Collective, and Hisashi Fujii, Director and Senior Corporate Officer at Hakuhodo, redefined the DX currently taking place in broader terms, as a digital revolution, discussing sei-katsu-sha* experience creation and social design in terms beyond Art Thinking and Design Thinking. Video of the session is now available to view online.

 

YouTube video:

 

Session details

• Session name
  Transformation for Whom?
  Design Thinking × Art Thinking × Sei-katsu-sha Insight
  IDEO × Ars Electronica × Hakuhodo: For Better “Transformation”

• Presenters
  Guest speakers:
  ・Tim Brown, Chair of IDEO, Vice Chair of the kyu Collective (Hakuhodo DY Group)
  ・Gerfried Stocker, Co-CEO and Artistic Director, Ars Electronica
  ・Hisashi Fujii, Director and Senior Corporate Officer, Hakuhodo Inc.
  MCs:
  ・Emiko Ogawa (Ars Electronica)
  ・Kei Takeuchi (Hakuhodo)

• Session outline
  It is possible to understand DX as “changes in all aspects of human life wrought or influenced by digital technology.” The term was meant to describe changes in society in general, not in a management context. The session was a discussion about what DX means, not just focusing on efficiency and business improvement, but what it means to improve society and the lives of sei-katsu-sha and society at large, transcending the boundaries of Design Thinking and Art Thinking.

• Related links
  Ars Electronica:
  https://ars.electronica.art/futurelab/en/
  Art Thinking Program:
  https://ars.electronica.art/futurelab/en/projects-art-thinking-program/