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Responses where each country ranked first:
Japan: I don’t often take specific actions to protect the global environment
China: Work comes first
Thailand: My spouse and I equally divide responsibilities

Hakuhodo Institute of Life and Living (HILL), in partnership with Hakuhodo Institute of Life and Living Shanghai (HILL Shanghai) and Hakuhodo Institute of Life and Living ASEAN (HILL ASEAN), has recently completed its first eight-country survey, the Chronological Lifestyle Survey on Sei-katsu-sha* in Japan, China and ASEAN. This survey was designed to identify lifestyles and behaviors of sei-katsu-sha—Hakuhodo’s term for the holistic person—in Japan, China, and six ASEAN countries. It took the form of an online survey of 11,000 males and females aged 15–59.

Where did each of the eight countries rank highest or lowest? This news release presents the most revealing data as selected by researchers in each country, along with their comments. We hope it enables understanding of how sei-katsu-sha differ from country to country.

* “Sei-katsu-sha” is a term we use to describe people not simply as consumers, but as fully rounded individuals with their own lifestyles, aspirations and dreams.

Click here for more details on this research