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Tokyo—May 24, 2017—Hakuhodo Inc. (Minato-ku, Tokyo; Masayuki Mizushima, President & CEO), Japan’s second largest advertising company, is pleased to announce that its Gravity Cat work for Sony Interactive Entertainment has been awarded 2 Grand Prizes at New York Festivals 2017. The agency also collected 3 First Prizes, 1 Second Prize and 1 Third Prize.

Established in 1957, The New York Festivals family of awards has a long history. In collaboration with the United Nations, New York Festivals has also established the United Nations Department of Public Information (UNDPI) Award to honor advertising that best exemplifies the aims and ideals of the United Nations each year.

Awards won

Grand Prizes

・Branded Entertainment: Craft
Advertiser: Sony Interactive Entertainment LLC
Title: Gravity Cat
Agency: Hakuhodo Inc.

・Film – Cinema / Online / TV: Products & Services
Advertiser: Sony Interactive Entertainment LLC
Title: Gravity Cat
Agency: Hakuhodo Inc.

1st Prizes

・Branded Entertainment: Craft
Advertiser: Sony Interactive Entertainment LLC
Title: Gravity Cat
Agency: Hakuhodo Inc.

・Film – Cinema / Online / TV: Products & Services
Advertiser: Sony Interactive Entertainment LLC
Title: Gravity Cat
Agency: Hakuhodo Inc.

・Film: Craft
Advertiser: Sony Interactive Entertainment LLC
Title: Gravity Cat
Agency: Hakuhodo Inc

2nd Prize

・Direct & Collateral: Craft
Advertiser: Takeo Co., Ltd.
Title: Tokyo Deep Nights
Agency: Hakuhodo Inc.

3rd Prize

・Design: Graphic Design
Advertiser: Takeo Co., Ltd.
Title: Tokyo Deep Nights
Agency: Hakuhodo Inc.

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