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Tokyo—July 07, 2022—Hakuhodo DY Holdings Inc. and Hakuhodo Inc. are pleased to announce that Hakuhodo DY Group companies have won 1 Silver and 2 Bronze at Cannes Lions International Festival of Creativity 2022.

One of the world’s most prestigious awards for advertising, Cannes Lions was held on location at Cannes this year for the first time after a two-year hiatus. There were 25,464 entries from 87 countries, with awards given in 29 disciplines, including the newly established Creative B2B Lions.

Awards won

Silver

• Creative Commerce: Creative Commerce: Sectors (Food & Drink)
  Title: Favorite Food Soy Sauce
  Advertiser: Dento Design Kobo Inc.
  Agency: Hakuhodo Inc.

Bronze

• Design: Communication Design
  Title: Circular Design for Fashion
  Advertiser: Ellen MacArthur Foundation
  Agency: Sid Lee

• Entertainment Lions for Music: Excellence in Music
  Title: Play Has No Limits Feat. Kenshi Yonezu
  Advertiser: Sony Interactive Entertainment Inc.
  Agency: SIX Inc. / Hakuhodo Inc. / Hakuhodo Kettle Inc.

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