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Tokyo—April 3, 2025—Hakuhodo DY Holdings Inc. and Hakuhodo Inc. are delighted to announce that the Hakuhodo DY Group has won nine awards (1 Gold, 5 Silver, 2 Bronze, 1 Lotus Roots) at ADFEST 2025 Lotus Awards.

Established in 1998, ADFEST is one of the premier international creative festivals in the Asia-Pacific region. This year, ADFEST’s theme was “COLLiDE,” the vibrant collision of diverse perspectives. The ADFEST 2025 Lotus Awards competition drew 1,641 entries. Lotus Roots, an award unique to ADFEST, is given to works that embody local values.

Awarded works

ADFEST 2025 Lotus Awards

Uncle KFC’s Rice Bowl

• Gold (Film Lotus: Online Film: Online Film: Retail)
• Silver (Digital & Social Lotus: Social Engagement: Brand Storytelling)
  Advertiser: KFC Thailand
  Agency: Wolf BKK

This Is Not KFC

• Silver (PR Lotus: Campaign Excellence: Resilience Through Creativity)
  Advertiser: KFC Thailand
  Agency: Wolf BKK

Pride Code

• Silver (Digital & Social Lotus: Campaign Excellence: Resilience Through Creativity)
• Silver (Sustainable Lotus: Social: Gender Equality)
  Advertiser: Asahi Shimbun Publications Inc., Spotify
  Agency: TBWA\HAKUHODO

True Blue Textile Project

• Bronze (Design Lotus: Product Design: Product Design: Sustainable Design)
• Bronze (Design Lotus: Product Design: Product Design: Innovative Design)
  Advertiser: Kyocera Corporation
  Agency: TBWA\HAKUHODO

Mini Me Hina Doll

• Lotus Roots
  Advertiser: Sakyou Hina Doll Atelier
  Agencies: Hakuhodo Inc., SIGNING Ltd., Daiko Advertising Inc.

For further details, visit the ADFEST website.
https://www.adfest.com/

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