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Tokyo—January 15, 2019—Hakuhodo Inc., Japan’s second largest advertising company, is pleased to announce that it has formed partnerships with Unlimited Group (headquarters London, UK) and Serviceplan Group (headquarters Munich, Germany), two companies with broad networks in Europe and the United States, areas where the Hakuhodo Group is seeking to strengthen its competitiveness.

Recently, clients’ data-driven marketing and digital activation needs have been growing in Europe and the United States. Increasing demand for provision of services in European countries other than the three in which the Hakuhodo Group has offices (UK, Germany and Russia) and the expansion of pan-European work and work in the United States have made strengthening our response capabilities necessary.

In this context, forming partnerships with Unlimited Group, a full-service advertising agency group in the UK, and Serviceplan Group, one of the largest independent advertising agency groups in Germany, which both have broad networks in the two regions and extensive expertise, including in the digital domain, will enable the Hakuhodo Group to provide comprehensive integrated marketing solutions, including digital services, strengthening our response capabilities in Europe and the United States.

Both Unlimited Group and Serviceplan Group have numerous multinational companies and large corporations doing business abroad on their client rosters, and with Europe as their hub, the two groups are proactively expanding their overseas operations. Their partnerships with Hakuhodo will realize global networks for both companies as they leverage Hakuhodo’s network in Asia.

Hakuhodo will continue to strengthen our global response capabilities, including in Europe and the United States.

Outline of the partner companies
Name: Unlimited Group
Established: 1988
Representative: Tim Bonnet (President)
Main offices: UK (headquarters), the United States
Employees: Approx. 850
Business: Customer engagement, brand management, digital transformation, customer relationship management, health, B2B, research and analytics, etc.

Name: Serviceplan Group
Established: 1970
Representative: Florian Haller (Group CEO)
Main offices: Germany (headquarters), Austria, Switzerland, Belgium, the Netherlands, France, Italy, Spain, Poland, Ukraine, Dubai, Russia, India, Korea, China, Malaysia, the United States
Employees: Approx. 4,100
Business: Brand consulting, communication strategy, digital transformation, customer relationship management, PR, media buying, research, e-commerce, etc.

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