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Creating brand experiences that bring companies and sei-katsu-sha together

Tokyo—February 1, 2021—Hakuhodo Inc., the world’s third largest advertising company, is pleased to announce that it has formed a strategic partnership with Tokyo-based Appirio Japan, K.K. (General Manager & Country Head: Kazuhiro Fujii), a member of India’s Wipro Group, a leading IT services provider. The goal of the partnership is to leverage cloud solutions as a means of driving clients’ business growth and reinventing their marketing by empowering their digital transformation (DX). A marketing platform redesign team has been set up to create brand experiences that bring clients and sei-katsu-sha together by harnessing cloud solutions.

Appirio, a global consulting firm, is one of Salesforce’s global strategic partners. As such it is highly respected for harnessing a full range of cloud solutions as a means of implementing value chain DX and delivering cutting-edge customer experiences. Its avowed corporate mission is to take the customer experience to a whole new level. That it accomplishes by qualitatively improving the job that the client firm’s employees do as the contact point between the client and the people it serves. To date Appirio has more than 4,000 Salesforce installations to its name worldwide. Hakuhodo’s forte is its keen insight into sei-katsu-sha behavior. By applying the latest data marketing techniques and designing communication that combine digital with analog, it offers integrated marketing services that bring new value to the engagement experience.

A new marketing platform redesign team is being set up under this partnership. This team is designed to maximize marketing impact by integrating disparate marketing processes on Salesforce or another cloud solution platform. It will be able to offer a world-class one-stop service that runs the gamut: from formulating business and marketing strategies based on the client’s challenges to designing marketing platforms, installing and synching cloud solutions, data management and analytics, and designing and executing advertising and CRM activities. Further, the team will, by applying its strengths in communication design, create meaningful brand experiences that bring companies and sei-katsu-sha together.

In addition, the team will provide seamless support to clients with their domestic and international marketing activities, building on Appirio’s success stories worldwide by tapping into its global network and extensive knowledge of Salesforce Marketing Cloud.

Appirio seeks to deliver a pleasant work experience to clients’ employees and partners by applying cloud solutions. Hakuhodo creates value through creativity. Together, we will help clients grow their business and reinvent their marketing.

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