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Tokyo—July 6, 2018—Hakuhodo DY Holdings Inc. (Minato-ku, Tokyo; Hirokazu Toda, President & CEO) and Hakuhodo Inc. (Minato-ku, Tokyo; Masayuki Mizushima, President & CEO) are pleased to announce that Hakuhodo DY Group companies have won a total of 11 awards, including one Gold, 7 Silver and 3 Bronze at the 65th International Festival of Creativity. Held in Cannes, France from June 18–22, this year the event, which is comprised of the nine core tracks (Communication, Craft, Entertainment, Experience, Good, Health, Impact, Innovation, and Reach), drew 32,372 entries from around the world.

Awards won

Gold

• Design: Digital Installations & Events
  Advertiser: Double A
  Title: Obsession for Smoothness
  Agency: SIX Inc. / Spa-Hakuhodo Co., Ltd.

Silver

• Design: Social Engagement
  Advertiser: Double A
  Title: Obsession for Smoothness
  Agency: SIX Inc. / Spa-Hakuhodo Co., Ltd.

• Mobile: Influencer / Talent
  Advertiser: NTT DOCOMO, INC.
  Title: 24/7 Newscaster
  Agency: Hakuhodo Inc.

• PR: Consumer Services
• Product Design: Product Design for Promotional Purposes
  Advertiser: AIG Japan Holdings
  Title: Pride Jersey
  Agency: TBWA\HAKUHODO Inc.

• Film: Food & Drink
  Advertiser: UHA Mikakuto Co., Ltd.
  Title: Date / Taxi / Bike Courier / True Love / Lie / Secret / Zoo / Long Long Limousine / Proposal / Entrance / Jealousy
  Agency: Hakuhodo Inc.

• Outdoor: Live Advertising and Events
  Advertiser: Honda Motor Co., Ltd.
  Title: #HONDANEXTDOOR
  Agency: Sid Lee

• Product Design: Product Design for Promotional Purposes
  Advertiser: Black Lives Matter Canada
  Title: The Bulletproof Flag
  Agency: Sid Lee

Bronze

• Design: Social Engagement
  Advertiser: NHK
  Title: Safety Hacks
  Agency: TBWA\HAKUHODO Inc.

• Film Craft: Production Design / Art Direction
  Advertiser: Double A
  Title: Obsession for Smoothness
  Agency: SIX Inc. / Spa-Hakuhodo Co., Ltd.

• Industry Craft: Print & Publishing
  Advertiser: Greenpeace Malaysia
  Title: Drought
  Agency: Hakuhodo Malaysia Sdn. Bhd.

About Cannes Lions International Festival of Creativity
Held June 18–22, 2018 in Cannes, France, the annual International Festival of Creativity is one of the largest advertising and communications events in the world. With a heritage of more than 60 years of awarding advertising, the Festival also features seminars and round table discussions on cutting-edge topics, and has evolved into a venue for the world’s advertising and communications community to gather and network. Cannes Lions is not simply a competition to consider the relative merits of different examples of creativity, it has become a place to catch glimpses of the future of advertising and communications.

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