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Tokyo—March 29, 2016—Hakuhodo Inc. (Minato-ku, Tokyo; Hirokazu Toda, President & CEO), Japan’s second largest advertising company, is pleased to announce that work produced by the Hakuhodo Group has won the Outdoor Lotus Grande Lotus and a total of 31 Lotuses (7 Gold, 12 Silver, 11 Bronze) at ADFEST 2017 held March 22–25 in Pattaya, Thailand.

In addition, a Hakuhodo team representing Japan was named the winner of the Young Lotus competition, which pits national teams of two young creators aged 28 and under against each other.

ADFEST, one of the Asia-Pacific region’s premier advertising festivals, drew more than 3,000 entries from across the region this year. Awards were presented in 18 categories.

Hakuhodo’s Young Lotus team (Sayo Noda (left) and Shun Akeda) being crowned winner

Awards won

Grande Lotus

・Outdoor Lotus: Ambient: Large Scale
Advertiser: Tourism Australia
Title: GIGA SELFIE
Agency: TBWA\HAKUHODO INC.

Gold Lotuses

・Branded Content & Entertainment: Best Use of Interactive & Social Media
Advertiser: Tourism Australia
Title: GIGA SELFIE
Agency: TBWA\HAKUHODO INC.

・Branded Content & Entertainment: Best Use of Interactive & Social Media
Advertiser: King Record Co., Ltd.
Title: Native Mobile Music Video
Agency: TBWA\HAKUHODO INC.

・Film Craft: Production Design
Advertiser: Tacti Corporation
Title: Hot Drive
Agency: Hakuhodo Kettle Inc.

・Film: Viral Film
Advertiser: King Record Co., Ltd.
Title: Native Mobile Music Video
Agency: TBWA\HAKUHODO INC.

・Mobile: Video, Viral VDO & Interactive VDO
Advertiser: King Record Co., Ltd.
Title: Native Mobile Music Video
Agency: TBWA\HAKUHODO INC.

・Print Craft: Computer Generated Imagery (CGI)
Advertiser: PT Kimia Farma TBK
Title: Liquid Navy Seals
Agency: PT Hakuhodo Indonesia

・Print Craft: Best Use of Computer Generated Imagery (CGI)
Advertiser: PT Kimia Farma TBK
Title: Liquid Navy Seals
Agency: PT Hakuhodo Indonesia

Silver Lotuses

・Design: Motion & Digital Design
Advertiser: Tiffany & Co.
Title: Hand Meets Hand
Agency: Hakuhodo Inc.

・Direct: Best Use of Social Media
Advertiser: River Cleaning Activation
Title: Pintrash
Agency: PT Hakuhodo Indonesia

・Film Craft: Cinematography
Advertiser: SC Asset Corporation PLC
Title: The Curator
Agency: Spa-Hakuhodo Co., Ltd.

・Film Craft: Animation (In-Camera or Digital)
Advertiser: Nissin Foods Holdings Co., Ltd.
Title: SAMURAI NOODLES
Agencies: SAMURAI Co., Ltd. / HAKUHODO THE DAY INC. / tha ltd.

・Film Craft: Costume Design
Advertiser: BEAMS Co., Ltd.
Title: TOKYO CULTURE STORY
Agencies: SIX Inc. / Cosmo Communications Inc.

・Film Craft: Best Use of Music Track
Advertiser: BEAMS Co., Ltd.
Title: TOKYO CULTURE STORY
Agencies: SIX Inc. / Cosmo Communications Inc.

・Film: Internet Film: Electronics, Household Products, Home Appliances & Furnishings
Advertiser: Sony Interactive Entertainment LLC
Title: A New Price for the PS4
Agency: Hakuhodo Inc.

・Interactive: Best Use of a Prototype Technology
Advertiser: SoftBank Corp.
Title: Personal Innovation Act
Agencies: SIX Inc., Hakuhodo Inc.

・Mobile: Mobile Utility
Advertiser: Yahoo Japan Corporation
Title: Smart Stretch 360
Agency: Hakuhodo Kettle Inc.

・Print Craft: Art Direction
Advertiser: PT Kimia Farma TBK
Title: Liquid Navy Seals
Agency: PT Hakuhodo Indonesia

・Promo: Best Use of Social Media
Advertiser: River Cleaning Activation
Title: Pintrash
Agency: PT Hakuhodo Indonesia

・Promo: Best Use of Technology
Advertiser: Nissan Motor Co., Ltd.
Title: Intelligent Parking Chair
Agency: TBWA\HAKUHODO INC.

Bronze Lotuses

・Direct: Low Budget Mailer
Advertiser: PT Sompo Insurance Indonesia
Title: Prayer for Good
Agency: PT Hakuhodo Indonesia

・Film Craft: Sound Design
Advertiser: W. L. Gore & Associates, Co., Ltd.
Title: Crossover Beats
Agency: Hakuhodo Inc.

・Film: Internet Film: Retail, Travel, Leisure & Communication Media
Advertiser: Mitsubishi Estate Co., Ltd.
Title: Snow Monkey Goes to Tokyo
Agency: Hakuhodo Inc.

・Interactive: Digital Integrated Campaign: Durable Consumer Goods
Advertiser: Tiffany & Co.
Title: Hand Meets Hand
Agency: Hakuhodo Inc.

・Media: Best Use of Branded Entertainment & Content: Digital & Social Media
Advertiser: Häagen-Dazs Japan, Inc.
Title: Häagen Heart Hunting
Agency: TBWA\HAKUHODO INC.

・Mobile: Use of Data for Mobile
Advertiser: Zaim Inc.
Title: Delicious Trend Mapping
Agency: Hakuhodo Inc.

・Outdoor: Large/Highway Billboards
Advertiser: PT United Family Food
Title: Sour-Faced Man
Agency: PT Hakuhodo Indonesia

・Outdoor: Food
Advertiser: PT United Family Food
Title: Sour-Faced Man
Agency: PT Hakuhodo Indonesia

・Print Craft: Computer Generated Imagery (CGI)
Advertiser: Kompas
Title: Luggage Man
Agency: PT Hakuhodo Indonesia

・Print Craft: Best Use of Computer Generated Imagery (CGI)
Advertiser: Kompas
Title: Luggage Man
Agency: PT Hakuhodo Indonesia

・Promo: Ambient Promotion: Small Scale
Advertiser: PT Sompo Insurance Indonesia
Title: Prayer for Good
Agency: PT Hakuhodo Indonesia

Young Lotus

・Winner: Japan
Shun Akeda, Copywriter, Integrated Planning & Creative Div., Hakuhodo Inc.
Sayo Noda, Designer, Creative Div. 1, Hakuhodo Inc.

Young Lotus was held for the 13th time this year, with a field of 15 national teams. Representing Japan, the Hakuhodo team beat rival finalists from Hong Kong, Korea, India and Singapore to win the judges’ vote and the popular vote.

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