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Tokyo—May 26, 2016—Hakuhodo Inc. (Minato-ku, Tokyo; Hirokazu Toda, President & CEO), Japan’s second largest advertising company, is pleased to announce that Hakuhodo Group companies have won two Gold, two Silver and one Bronze and 10 Merit Awards at 2016 One Show. One of the world’s premier advertising festivals, The One Show is held annually in New York by The One Club for Art & Copy (founded 1975) to promote excellence in advertising creativity.

Awards won

Gold Pencils

• Design (Craft: Typography)
  Advertiser: Tsukiji Tama Sushi
  Title: Sushi Fonts
  Agency: Hakuhodo Inc.
• Design (Craft: Printing & Paper Craft)
  Advertiser: Musashino Art University
  Title: Open Up Your Imagination
  Agency: Hakuhodo Inc.

Silver Pencils

• Design (Consumer: Package Design)
  Advertiser: Coca-Cola (Japan) Co., Ltd.
  Title: Cola-NOBORI
  Agency: Hakuhodo Inc.
• Interactive (Consumer: Websites)
  Advertiser: Sagami Rubber Industries
  Title: Act of Love
  Agencies: Hakuhodo Kettle Inc., White Briefs

Bronze Pencil

• Design (Consumer: Collateral Design)
  Advertiser: Comexposium Japan K.K.
  Title: Resilient Thinking
  Agency: Hakuhodo Inc.

Merit Awards

• Design (Consumer: Brand Identity)
  Advertiser: Art Co., Ltd.
  Title: Kinu
  Agency: Hakuhodo Inc.
• Print & Outdoor (CSR: Collateral)
  Advertiser：Color’s Inc.
  Title: sangriana DROP
  Agency: Hakuhodo Inc.
• Design (Craft: Illustration)
  Advertiser: Comexposium Japan KK
  Title: ANIMAZING JAPANESE PATTERN
  Agency: Hakuhodo Inc.
• Design (Consumer: Broadcast & Moving Image)
  Advertiser: Comexposium Japan K.K.
  Title: Resilient Thinking
  Agency: Hakuhodo Inc.
• Design (Consumer: Package Design)
  Advertiser: em-company
  Title: Tea Time Stories
  Agency: Hakuhodo Inc.
• Design (Innovation: Package Design)
  Advertiser: Hagukuminosato
  Title: Hiroshima Peace Recycling
  Agency: Chugokushikoku Hakuhodo Inc.
• Design (Consumer: Collateral Design: Promotional Items)
• Design (Consumer: Collateral Design: Collateral Design)
• Direct (Consumer: Ambient/Environmental: Ambient/Environmental)
  Advertiser: Quiksilver Japan Co., Ltd.
  Title: TRUE WETSUITS
  Agency: TBWA\HAKUHODO INC.
• Design (Consumer: Collateral Design)
  Advertiser: Suntory Holdings Limited
  Title: Japanese Harmony
  Agency: Hakuhodo Inc.

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