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Tokyo—May 30, 2018—Hakuhodo Inc. (Minato-ku, Tokyo; Masayuki Mizushima, President & CEO), Japan’s second largest advertising company, is pleased to announce that Obsession for Smoothness (Advertiser: Double A) produced by the Hakuhodo Group companies SIX Inc. and Spa-Hakuhodo Co., Ltd. has been awarded 1 First Prize, 2 Second Prizes and 3 Third Prizes at New York Festivals 2018.

Established in 1957, The New York Festivals family of awards has a long history. In collaboration with the United Nations, New York Festivals has also established the United Nations Department of Public Information (UNDPI) Award to honor advertising that best exemplifies the aims and ideals of the United Nations each year.

Awards won

1st Prize

• Film – Cinema / Online / TV: Business Equipment & Services
  Advertiser: Double A
  Title: Obsession for Smoothness
  Agency: SIX Inc. / Spa-Hakuhodo Co., Ltd.

2nd Prizes

• Branded Entertainment – Craft: Best Production Value
  Advertiser: Double A
  Title: Obsession for Smoothness
  Agency: SIX Inc. / Spa-Hakuhodo Co., Ltd.

• Branded Entertainment – Products & Services: Business Equipment & Services
  Advertiser: Double A
  Title: Obsession for Smoothness
  Agency: SIX Inc. / Spa-Hakuhodo Co., Ltd.

3rd Prizes

• Digital (Cyber) Communications – Viral: Video
  Advertiser: Double A
  Title: Obsession for Smoothness
  Agency: SIX Inc. / Spa-Hakuhodo Co., Ltd.

• Film – Craft: Art Direction
  Advertiser: Double A
  Title: Obsession for Smoothness
  Agency: SIX Inc. / Spa-Hakuhodo Co., Ltd.

• Film-Craft: Best Production Value
  Advertiser: Double A
  Title: Obsession for Smoothness
  Agency: SIX Inc. / Spa-Hakuhodo Co., Ltd.

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