• News
• Awards

Tokyo—March 18, 2022—Hakuhodo Inc., a leading integrated marketing and innovation company headquartered in Tokyo, is pleased to announce that Hakuhodo Group companies have picked up 1 Gold, 4 Silver and 11 Bronze prizes at Spikes Asia 2022, one of the Asia-Pacific’s largest advertising festivals.

The contest drew 3,043 entries this year. The 639 works that passed through to the final judging competed in 24 categories.

Awards won

Gold

• Brand Experience & Activation: Touchpoints & Technology
  Title: Hi Toilet
  Advertiser: The Nippon Foundation
  Agency: TBWA\HAKUHODO

Silver

• Digital Craft: Form
  Title: Pray to the Great Buddha
  Advertiser: Sony Music Entertainment (Japan) Inc.
  Agency: SIX Inc. / Hakuhodo Kettle Inc. / Hakuhodo Inc.

• Healthcare: Health & Wellness: Awareness & Advocacy
  Title: 30SOAP
  Advertiser: Dreams Inc.
  Agency: TBWA\HAKUHODO

• Mobile: Use of Mobile
  Title: Pale Blue Letter
  Advertiser: Sony Music Labels Inc. / Reissue Records Inc.
  Agency: SIX Inc. / Hakuhodo Kettle Inc. / Hakuhodo Inc.

• Music: Community
  Title: Pale Blue Letter
  Advertiser: Sony Music Labels Inc. / Reissue Records Inc.
  Agency: SIX Inc. / Hakuhodo Kettle Inc. / Hakuhodo Inc.

Bronze

• Design: Communication Design
  Title: Flavour of Home
  Advertiser: Sushi Sei
  Agency: Hakuhodo Indonesia

• Digital Craft: Form
  Title: Pale Blue Letter
  Advertiser: Sony Music Labels Inc. / Reissue Records Inc.
  Agency: SIX Inc. / Hakuhodo Kettle Inc. / Hakuhodo Inc.

• Film Craft: Post-Production
  Title: Hair Album
  Advertiser: Takara Belmont Corporation
  Agency: Hakuhodo Inc.

• Social & Influencer: Social Content Marketing
  Title: The Zoo on Zoom
  Advertiser: Morinaga Milk Industry Co., Ltd.
  Agency: Hakuhodo Inc.

• Industry Craft: Art Direction (1 of 4)
  Title: Sake Sushi House (Flavour of Home)
  Advertiser: Sushi Sei
  Agency: Hakuhodo Indonesia

• Industry Craft: Art Direction (2 of 4)
  Title: Tamago Sushi House (Flavour of Home)
  Advertiser: Sushi Sei
  Agency: Hakuhodo Indonesia

• Industry Craft: Art Direction (3 of 4)
  Title: Ika Sushi House (Flavour of Home)
  Advertiser: Sushi Sei
  Agency: Hakuhodo Indonesia

• Industry Craft: Art Direction (4 of 4)
  Title: Maguro Sushi House (Flavour of Home)
  Advertiser: Sushi Sei
  Agency: Hakuhodo Indonesia

• Industry Craft: Illustration (1 of 3)
  Title: Sake Sushi House (Flavour of Home)
  Advertiser: Sushi Sei
  Agency: Hakuhodo Indonesia

• Industry Craft: Illustration (2 of 3)
  Title: Tamago Sushi House (Flavour of Home)
  Advertiser: Sushi Sei
  Agency: Hakuhodo Indonesia

• Industry Craft: Illustration (3 of 3)
  Title: Tako Sushi House (Flavour of Home)
  Advertiser: Sushi Sei
  Agency: Hakuhodo Indonesia

Read news release