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Tokyo—June 6, 2023—Hakuhodo Inc., a leading integrated marketing and innovation company headquartered in Tokyo, is pleased to announce that Hakuhodo Group companies won two awards—a Future Impact Pencil and a Wood Pencil—at D&AD Awards 2023.

One of the most prestigious advertising competitions in the world, the D&AD Awards were established in 1962 by the UK non-profit D&AD organization.

The D&AD Impact Award takes a different direction from other D&AD Awards. It aims to discover and promote creative ideas and initiatives with the impact to drive change toward a better society and sustainable future.

The Future Impact Pencil is the top award in the Future Impact category of the D&AD Impact Award and is for early-stage designs and initiatives recognized for their potential to drive change. The Hakuhodo Group had the only entry from Japan to win a Future Impact Pencil at this year’s awards.

The Wood Pencil is said to be the D&AD Awards’ equivalent to a bronze award.

Awards won

D&AD Impact Award

Future Impact Pencil

• Future Impact / Design
  Title: Kiyasuku / Easy to Wear, Just for You
  Advertiser: Co-wardrobe
  Agencies: Hakuhodo Kettle Inc., Hakuhodo Inc.

D&AD Awards

Wood Pencil

• Experiential / Use of Technology
  Title: ProPILOT MOP
  Advertiser: Nissan Motor Co., Ltd.
  Agency: TBWA\HAKUHODO

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