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Tokyo—June 12, 2018—Hakuhodo Inc. (Minato-ku, Tokyo; Masayuki Mizushima, President & CEO), Japan’s second largest advertising company, is pleased to announce that Hakuhodo Group has won Best in Responsive Environments, 1 Gold, 5 Silver, and 3 Bronze at The One Show.

One of the world’s premier advertising awards, The One Show is held annually in New York by The One Club for Art & Copy (founded 1975) to promote excellence in advertising creativity.

Awards won

Best in Responsive Environments

Responsive Environments: Innovation in Responsive Environments
Advertiser: adidas Japan
Title: Green Light Run
Agency: TBWA\HAKUHODO Inc.

Gold

• Responsive Environments: Innovation in Responsive Environments
  Advertiser: adidas Japan
  Title: Green Light Run
  Agency: TBWA\HAKUHODO Inc.

Silver

• Direct Marketing: Craft / Data-Driven Personalization
  Advertiser: adidas Japan
  Title: Green Light Run
  Agency: TBWA\HAKUHODO Inc.

• Direct Marketing: Craft / Use of Digital Technology
  Advertiser: adidas Japan
  Title: Green Light Run
  Agency: TBWA\HAKUHODO Inc.

• Direct Marketing: Ambient Media / Live Events
  Advertiser: adidas Japan
  Title: Green Light Run
  Agency: TBWA\HAKUHODO Inc.

• Responsive Environments: Use of Technology
  Advertiser: adidas Japan
  Title: Green Light Run
  Agency: TBWA\HAKUHODO Inc.

• Moving Image Craft: Craft – Innovation in Moving Image Craft / Visual
  Advertiser: Double A
  Title: Obsession for Smoothness
  Agency: SIX Inc. / Spa-Hakuhodo Co., Ltd.

Bronze

• Design: Moving Image
  Advertiser: Double A
  Title: Obsession for Smoothness
  Agency: SIX Inc. / Spa-Hakuhodo Co., Ltd.

• Branded Entertainment: Experiential / Live Events
  Advertiser: adidas Japan
  Title: Green Light Run
  Agency: TBWA\HAKUHODO Inc.

• Film: Under 100K Budget
  Advertiser: NISSAN MOTOR CO., LTD.
  ObsTitle: The Professional of Japan
  Agency: TBWA\HAKUHODO Inc.

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