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Tokyo—September 2, 2024—Hakuhodo Inc., an integrated marketing and innovation company based in Tokyo, Japan, is pleased to announce that the Hakuhodo Group has won a total of 10 awards, including 3 Gold, 4 Silver, 2 Bronze and 1 Crystal*, at MAD STARS 2024.

MAD STARS is an international advertising festival that combines creativity and technology. Held annually in Busan, Korea, it is the only award show in Asia that accepts entries from across the globe. In 2022, its name was changed from “AD STARS” to “MAD STARS,” with “MAD” indicating “Marketing, Advertising, and Digital content.” This year, under the theme of “AIM: Aim Marketing Success with AI,” entries that leveraged artificial intelligence technology in innovative ways were selected.

 

Awarded works

No Smiles
Advertiser: McDonald’s Japan
Agency: TBWA\HAKUHODO

• Gold
  Social & Influencer Stars: Sectors: Foods
  Social & Influencer Stars: Social Insight & Engagement: Brand Storytelling
  Viral Video Stars: Sectors: Foods
• Silver
  Diverse Insights Stars: Sectors: Foods
• Bronze
  Brand Experience & Activation Stars: Sectors: Foods

 

True Blue Textile
Advertiser: Kyocera Corporation
Agency: TBWA\HAKUHODO

• Silver
  Design Stars: Communication Design: Promotional Items
  SDGs Stars: SDGs: Life below Water

 

Go for Launch
Advertiser: CP Chicken
Agency: Wolf BKK

• Silver
  Film Stars: Sectors: Foods
• Bronze
  Viral Video Stars: Sectors: Foods
• Crystal
  PIVOT (Special Category): Sectors: Foods

 

Please visit the official MAD STARS website for details:
https://www.madstars.org/adstar/main/AdstarMainView.do

 

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