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Tokyo—July 3, 2017—Hakuhodo Inc. (Minato-ku, Tokyo; Masayuki Mizushima, President & CEO), Japan’s second largest advertising company, is pleased to announce that Hakuhodo Group companies have won a total of 16 awards, including one Gold, 4 Silver and 11 Bronze at the 64th International Festival of Creativity. Held in Cannes, France from June 17–25, this year the event, which is comprised of the four festivals Cannes Lions, Lions Health, Lions Innovation and Lions Entertainment, drew 41,170 entries from around the world.

Awards won

Gold
Cannes Lions

・Film Craft
Advertiser: Sony Interactive Entertainment LLC
Title: Gravity Cat
Agency: Hakuhodo Inc.

Silver
Cannes Lions

・Direct
Advertiser: adidas Japan K.K.
Title: Green Light Run
Agency: TBWA\HAKUHODO Inc.

・Film
Advertiser: Sony Interactive Entertainment LLC
Title: Gravity Cat
Agency: Hakuhodo Inc.

・Film Craft
Advertiser: Sony Interactive Entertainment LLC
Title: Gravity Cat
Agency: Hakuhodo Inc.

Lions Innovation

・Creative Data
Advertiser: adidas Japan K.K.
Title: Green Light Run
Agency: TBWA\HAKUHODO Inc.

Bronze
Cannes Lions

・Cyber: Social Video
Advertiser: Sony Interactive Entertainment LLC
Title: Gravity Cat
Agency: Hakuhodo Inc.

・Cyber: Brand/Product Video
Advertiser: Sony Interactive Entertainment LLC
Title: Gravity Cat
Agency: Hakuhodo Inc.

・Cyber
Advertiser: adidas Japan K.K.
Title: Green Light Run
Agency: TBWA\HAKUHODO Inc.

・Design
Advertiser: RC Corp. France-Japon
Title: The Washi Lingerie Poster
Agency: Hakuhodo Inc.

・Film Craft: Visual Effects
Advertiser: Sony Interactive Entertainment LLC
Title: Gravity Cat
Agency: Hakuhodo Inc.

・Outdoor
Advertiser: adidas Japan K.K.
Title: Green Light Run
Agency: TBWA\HAKUHODO Inc.

・Product Design
Advertiser: TESS Co., Ltd.
Title: COGY WHEELCHAIR
Agency: TBWA\HAKUHODO Inc.

Lions Innovation

・Creative Data: Use of Real-time Data
Advertiser: adidas Japan K.K.
Title: Green Light Run
Agency: TBWA\HAKUHODO Inc.

・Creative Data: Data Integration
Advertiser: adidas Japan K.K.
Title: Green Light Run
Agency: TBWA\HAKUHODO

Lions Health

・Health and Wellness
Advertiser: Panasonic Corporation
Title: MISHEARD FONT
Agency: Hakuhodo Inc.

Lions Entertainment

・Entertainment
Advertiser: Sony Interactive Entertainment LLC
Title: Gravity Cat
Agency: Hakuhodo Inc.

About Cannes Lions International Festival of Creativity

Held June 17–25, 2017 in Cannes, France, the annual International Festival of Creativity is one of the largest advertising and communications events in the world. Comprised of four festivals—Cannes Lions and the concurrently held Lions Health (for work in the medical and healthcare fields), Lions Innovation (technology and innovation fields), and the new from 2016 Lions Entertainment (music and entertainment fields)—the International Festival of Creativity this year drew over 40,000 entries in total. With a heritage of more than 60 years of awarding advertising, the Festival also features seminars and round table discussions on cutting-edge topics, and has evolved into a venue for the world’s advertising and communications community to gather and network. Cannes Lions is not simply a competition to consider the relative merits of different examples of creativity, it has become a place to catch glimpses of the future of advertising and communications.

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