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Tokyo—December 23, 2024—Hakuhodo Inc., a leading integrated marketing and innovation company headquartered in Tokyo, is pleased to announce that Hakuhodo Group companies have won 19 awards, including 7 Gold (Agency categories: 1 APAC/Network Winner, 6 Gold, 3 Silver, 2 Bronze; Brand categories: 1 Gold, 1 Silver; People categories: 5 Winners), at Agency of the Year 2024, hosted by Asia’s largest advertising magazine, Campaign Asia-Pacific.

Launched in 1994 and held for over 30 years, the Agency of the Year awards are the most prestigious awards celebrating advertising agencies, their people and their work, in the Asia-Pacific region. Awardees are selected based on a comprehensive assessment of their business performance and contributions to the advertising/communications industry, and recognized for their innovation and excellence in specialized fields such as media, digital, PR and marketing communications.

In 2024, Hakuhodo Group companies in three regions won awards. Japan/Korea: TBWA\HAKUHODO (Japan), 65dB TOKYO (a subsidiary of TBWA\HAKUHODO) (Japan), OZMA Inc. (Japan). Southeast Asia: Wolf BKK (Thailand), IdeasXMachina Hakuhodo (Philippines), BRAND-Y (a business unit of IdeasXMachina) (Philippines). APAC/Network: IdeasXMachina Hakuhodo.

Awards won

Japan/Korea

TBWA\HAKUHODO

• Agency
  Gold: Japan Creative Agency of the Year
  Gold: Japan/Korea Event Marketing Agency of the Year
  Gold: Japan/Korea Talent Development Programme of the Year

• Brand
  Silver: Japan/Korea AD Campaign of the Year (“No Smiles” for McDonald’s Japan)

• People
  Winner: Chris Iki (Chief Operating Officer): Japan/Korea Agency Head of the Year
  Winner: Takahiro Hosoda (Chief Creative Officer): Japan/Korea Creative Leader of the Year
  Winner: Ryota Haraguchi (Creative Director): Japan/Korea Young Creative Person of the Year
  Winner: Ryusuke Taira (Account Director): Japan/Korea Account Person of the Year
  Winner: Yurisa Hiramatsu (Account Executive): Japan/Korea Young Achiever of the Year
  Commendation: Atsushi Kikkawa (Strategic Engagement Designer): Japan/Korea Strategic/Brand Planner of the Year

65dB TOKYO (a subsidiary of TBWA\HAKUHODO)

• Agency
  Silver: Japan/Korea Social Media Agency of the Year

OZMA Inc.

• Agency
  Silver: Japan/Korea Best Culture
  Bronze: Japan PR Agency of the Year

Southeast Asia

Wolf BKK

• Agency
  Gold: Southeast Asia B2C Marketing Agency of the Year

• Brand
  Gold: Southeast Asia AD Campaign of the Year (“Go for Launch” for CP Chicken)

IdeasXMachina Hakuhodo

• Agency
  Gold: Southeast Asia Best Culture
  Gold: Southeast Asia Talent Development Programme of the Year
  Silver: Southeast Asia CSR Achievement of the Year

BRAND-Y (a business unit of IdeasXMachina)

• Agency
  Bronze: Southeast Asia Market Research Agency of the Year

APAC/Network

IdeasXMachina Hakuhodo

• Agency
  Winner: Asia-Pacific Talent Development Programme of the Year
  Commendation: Asia-Pacific Best Culture

To learn more, visit the Agency of the Year website: https://aoyawards.com/

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