• News
• Awards

Tokyo—October 15, 2024—Hakuhodo Inc., a leading integrated marketing and innovation company headquartered in Tokyo, is pleased to announce that the Hakuhodo Group has won eight awards, including 2 Grand LIA, 3 Gold and 3 Silver, at London International Awards 2024.

The only international creative awards owned and operated by women, London International Awards (LIA) was founded in 1986 by President Barbara Levy with the mission of being unlike any other awards. Initially recognizing advertising across cinema, TV, print and radio, today LIA awards creative excellence in 29 categories.

Awarded works

No Smiles
Advertiser: McDonald’s Japan
Agency: TBWA\HAKUHODO

• Grand LIA
  Transformative Business Impact
• Gold
  Branded Entertainment: Music Videos
  Transformative Business Impact: Commercial Transformation: Brand Manifestation
• Silver
  Music & Sound: Original Music with Lyrics
  Use of Social Media & Influencers: Retail

Uncle KFC’S Rice Bowl
Advertiser: KFC Thailand
Agency Wolf BKK

• Grand LIA
  Branded Entertainment
• Gold
  Branded Entertainment: Scripted Short Film

Go for Launch
Advertiser: CP Chicken
Agency: Wolf BKK

• Silver
  Production & Post-Production: Direction

See the London International Awards website for details:
https://2024.liaentries.com/winners/

Read news release