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Tokyo—May 27, 2024—Hakuhodo Inc., an integrated marketing and innovation company headquartered in Tokyo, is pleased to announce that the Hakuhodo Group has won 24 awards, including 8 Gold (8 Gold, 9 Silver, 7 Bronze) at The One Show 2024.

One of the world’s premier advertising competitions, The One Show is held by New York-based non-profit organization The One Club for Art & Copy (founded 1975) to promote excellence in advertising creativity.

Awarded works

AIZOME WASTECARE™

• Gold (Design: B2B Communications)
• Gold (Print & Promotional: Physical Products & Apparel)
• Gold (Direct Marketing: Craft / Art Direction)
• Gold (Direct Marketing: B2B Communications)
• Silver (Health & Wellness: Craft / Art Direction)
• Silver (Health & Wellness: Promotional Items)
• Silver (Design: Packaging / Specialty / Limited Edition)
• Silver (Direct Marketing: Product Packaging)
• Silver (Design: Craft / Art Direction)
• Bronze (Direct Marketing: Direct Marketing for Good)
• Bronze (Direct Marketing: Craft / Printing / Production)
  Advertiser: AIZOME
  Agencies: Hakuhodo Inc. / Serviceplan

Shellmet (also sold under the name Hotamet)

• Gold (Design: Packaging / Sustainable)
• Gold (Design: Innovation / New Ideas in Design)
• Gold (IP & Product Design: Innovation / New Ideas in IP & Product Design)
• Silver (IP & Product Design: Products for Good)
• Bronze (Creative Effectiveness: Creative Effectiveness / CSR)
  Advertiser: Koushi Chemical Industry Co., Ltd.
  Agency: TBWA\HAKUHODO

A Train of Memories

• Gold (Moving Image Craft & Production: Special Effects / Single)
• Silver (Film & Video: TV, VOD, & Online / Over 90 Seconds – Single)
• Bronze (Moving Image Craft & Production: Production Design)
  Advertiser: Sotetsu Holdings Inc.
  Agencies: good design company / SIX Inc. / Hakuhodo Inc. / Hakuhodo Kettle Inc.

The Air Drummer

• Silver (Film & Video: Cinema Advertising)
• Bronze (Branded Entertainment: Use of Humor)
  Advertiser: Robinson Department Store
  Agency: Wolf BKK

Play Has No Limits Feat. King Gnu

• Silver (Gaming: Craft / VFX & Animation)
  Advertiser: Sony Interactive Entertainment Inc.
  Agencies: SIX Inc., Hakuhodo Inc., Hakuhodo Kettle Inc.

ProPILOT Mop

• Bronze (Direct Marketing: Experiential / In-Person Events)
  Advertiser: Nissan Motor Co., Ltd.
  Agency: TBWA\HAKUHODO

Wild Moment

• Bronze (Design: Craft / Photography)
  Advertiser: Toyota Motor Corporation
  Agency: SIX Inc.

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