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Tokyo—September 25, 2020—Hakuhodo Inc., Japan’s second largest advertising company, is pleased to announce that Hakuhodo Group companies have won 1 Gold, 3 Silver and 4 Bronze, a total of eight awards, in Korea’s AD STARS 2020 Awards. Now in its 13th iteration, AD STARS drew 20,028 entries from 60 countries and regions, despite the ongoing pandemic.

The AD STARS Festival will be held this year as an online event over the three-day period October 22–24 under the theme “Re:AD—Re-think, re-define and re-design.”

 

Awards won

Gold

・ AD STARS: Design > Communication Design
Title: toio™ & toio™ Collection
Advertiser: Sony Interactive Entertainment Inc.
Agencies: SIX Inc., Hakuhodo Inc.

Silver

・ AD STARS: Film > Film Craft
・ AD STARS: Film > Sectors
Title: Don’t Die Till That Day
Advertiser: Central Department Store Limited
Agency: Wolf Bkk

・ VIDEO STARS: Branded Entertainment Videos > Others
Title: 10 Sec. Drama: The Stop Line of Love Season 2
Advertiser: JMS/Toyota Mobility Parts Co., Ltd.
Agency: Hakuhodo Inc., Hakuhodo Kettle Inc.

Bronze

・ AD STARS: Interactive > Use of Interactive
・ AD STARS: Interactive > Interactive Craft
・ AD STARS: Data Insights > Use of Data
Title: toio™ & toio™ Collection
Advertiser: Sony Interactive Entertainment Inc.
Agencies: SIX Inc., Hakuhodo Inc.

・ AD STARS: Outdoor > Ambient (Non Standard and Free-format Outdoor Advertising)
Title: Mori Building Urban Lab
Advertiser: Mori Building Co., Ltd.
Agency: SIX Inc.

 

Note: “toio” is a registered trademark of Sony Interactive Entertainment.

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