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Tokyo—July 3, 2023—Hakuhodo Inc., a leading integrated marketing and innovation company headquartered in Tokyo, is pleased to announce that Hakuhodo Group companies have won 4 Gold and 5 Bronze Lions at Cannes Lions International Festival of Creativity 2023.

Founded in 1954 and held every June in the southern French city of Cannes, Cannes Lions is one of the world’s largest festivals of advertising and communication. This year it attracted 26,992 entries.

Awards won

Gold

• Craft: Design: Products
• Experience: Innovation: Innovation
  Title: Shellmet (also sold under the name Hotamet)
  Advertiser: Koushi Chemical Industry Co., Ltd.
  Agency: TBWA\HAKUHODO

• Craft: Film Craft: Production (Production Design / Art Direction)
• Craft: Film Craft: Production (Achievement in Production)
  Title: “A Train of Memories,” a movie commemorating the Sotetsu-Tokyu Link Line
  Advertiser: Sotetsu Holdings Inc.
  Agencies: SIX Inc. / good design company / Hakuhodo Inc. / Hakuhodo Kettle Inc.

Bronze

• Craft: Digital Craft: Form
• Craft: Film Craft: Post-Production
  Title: “A Train of Memories,” a movie commemorating the Sotetsu-Tokyu Link Line
  Advertiser: Sotetsu Holdings Inc.
  Agencies: SIX Inc. / good design company / Hakuhodo Inc. / Hakuhodo Kettle Inc.

• Entertainment: Entertainment Lions for Gaming: Branded Content for Gaming
  Title: Play Has No Limits feat. Kenshi Yonezu
  Advertiser: Sony Interactive Entertainment Inc.
  Agencies: SIX Inc. / Hakuhodo Inc. / Hakuhodo Kettle Inc.

• Entertainment: Entertainment Lions for Music: Branded Content for Music
  Title: Journa-Rhythm
  Advertiser: The Asahi Shimbun Company
  Agency: TBWA\HAKUHODO

• Experience: Creative Business Transformation: Product & Service
  Title: Shellmet (also sold under the name Hotamet)
  Advertiser: Koushi Chemical Industry Co., Ltd.
  Agency: TBWA\HAKUHODO

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