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Tokyo, May 13, 2020—Hakuhodo Inc., Japanʼs second largest advertising company, is pleased to announce that Hakuhodo and Hakuhodo Kettle’s “10 Sec. Drama: The Stop Line of Love” has won Best in Show and Grand and Gold awards at New York Festivals Advertising Awards. The 2020 winners were announced on May 4.

The Hakuhodo Group also won another Grand, four Gold and six Silver awards.

Established in 1957, the New York Festivals advertising awards are international advertising awards with a long history. The Awards are known for honoring highly socially responsible works each year, having established the United Nations Awards in collaboration with the United Nations.

Awards won

Best in Show

Title: 10 Sec. Drama: The Stop Line of Love
Advertiser: JMS / Toyota Mobility Parts Co., Ltd. (formerly TACTI Co., Ltd.)
Agency: Hakuhodo Inc. / Hakuhodo Kettle Inc.

Grand

• Film: Best Use｜Under: 10 seconds
Title: 10 Sec. Drama: The Stop Line of Love
Advertiser: JMS / Toyota Mobility Parts Co., Ltd. (formerly TACTI Co., Ltd.)
Agency: Hakuhodo Inc. / Hakuhodo Kettle Inc.

• Sports: Best Use｜Social Good: Brand or Charity
Title: The Most Challenging Pingpong Table
Advertiser: Japan Para Table Tennis Association (JPTTA)
Agency: TBWA\HAKUHODO

Gold

• Film: Best Use｜Under: 10 seconds
Title: 10 Sec. Drama: The Stop Line of Love
Advertiser: JMS / Toyota Mobility Parts Co., Ltd. (formerly TACTI Co., Ltd.)
Agency: Hakuhodo Inc. / Hakuhodo Kettle Inc.

• Artistry & Craft In Advertising: Package & Product Design｜Art Direction
• Package & Product Design: Best Use｜Social/Environmental Good: Charity/Non-Profit
• Sports: Best Use｜Social Good: Brand or Charity
Title: The Most Challenging Pingpong Table
Advertiser: Japan Para Table Tennis Association (JPTTA)
Agency: TBWA\HAKUHODO

• Public Relations: Products & Services｜Corporate Image
Title: The Restaurant of Mistaken Orders
Advertiser: Daiki Angel Help Co., Ltd.
Agency: TBWA\HAKUHODO

Silver

• Branded Content/Entertainment: Best Use｜Social/Environmental Good: Charity/Non-Profit
• Design: Environmental/Experiential Design｜Exhibitions & Live Events
• Design: Brand Design｜Promotional Items
• Positive World Impact: Empowerment｜Social Justice
• Avant-Garde/Innovative: Avant-Garde/Innovative｜Social/Environmental Good: Charity/Non-Profit
Title: The Most Challenging Pingpong Table
Advertiser: Japan Para Table Tennis Association (JPTTA)
Agency: TBWA\HAKUHODO

• Design: Environmental/Experiential Design｜Public Spaces
Title: The Reborn Light
Advertiser: Nissan Motor Co., Ltd.
Agency: TBWA\HAKUHODO

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