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Tokyo—September 10, 2021—Hakuhodo Inc., Japanʼs second largest advertising company, is pleased to announce that Hakuhodo Group companies have won 1 Grand Prix, 1 Gold, 7 Silver, 5 Bronze, a total of 14 trophies, at AD STARS 2021.

AD STARS is an international advertising festival held annually in Busan, Korea. Awards are given in four sections—AD STARS, VIDEO STARS, PUBLIC SERVICE ADVERTISING (PSA), and SPECIAL. The 2021 competition received 19,080 entries from 60 countries. The theme of this year’s conference, held online August 25–27, was “Shift.”

 

Awards won

Grand Prix

・VIDEO STARS: Branded Entertainment Videos: Music Video: Music Video in Creativity
Title: The First Take
Advertiser: The First Take Music
Agency: TBWA\HAKUHODO

Gold

・AD STARS: Design: Communication Design: Posters
Title: Sake Sushi House (Series name: Flavour of Home)
Advertiser: Sushi Sei
Agency: Hakuhodo Indonesia

Silver

・AD STARS: Print: Sectors: Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets
Title: Maguro Sushi House (Series name: Flavour of Home)
Advertiser: Sushi Sei
Agency: Hakuhodo Indonesia

・AD STARS: Outdoor: Ambient (Non-standard & Free-format outdoor advertising): Interactive Outdoor Experience
Title: Braun X Formosa Chang
Advertiser: Heng Leong Hang Co. Ltd.
Agency: United Communications Group

・AD STARS: Design: Sectors: Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets
Title: Sake Sushi House (Series name: Flavour of Home)
Advertiser: Sushi Sei
Agency: Hakuhodo Indonesia

・AD STARS: Design: Communication Design: Digital Design (Data Visualisation, Digital Installations & Events, UX, UI & Journey Designs)
・AD STARS: Interactive: Sectors: Finance/Services/Entertainment & Leisure/Travel/Restaurants/ Commercial Public Services/Pets
Title: A Ciphered Release of Music Video: STRAY SHEEP CODE
Advertiser: Sony Music Labels Inc., Reissue Records Inc.
Agency: SIX Inc.

・AD STARS: Data Insights: Use of Data: Data Visualization
Title: UNIQLO ThermoArt
Advertiser: UNIQLO Co., Ltd.
Agency: TBWA\HAKUHODO

・VIDEO STARS: Branded Viral Videos
Title: Shop Unfriend
Advertiser: Central Department Store Ltd.
Agency: Wolf BKK

Bronze

・AD STARS: Social & Influencer: Sectors: Electronics/IT/Office Equipment/Home Electronics & Audio-visual/Business Equipment & Services
Title: Braun X Formosa Chang
Advertiser: Heng Leong Hang Co. Ltd.
Agency: United Communications Group

・AD STARS: Social & Influencer: Sectors: Finance/Services/Entertainment & Leisure/Travel/Restaurants/ Commercial Public Services/Pets
Title: A Ciphered Release of Music Video: STRAY SHEEP CODE
Advertiser: Sony Music Labels Inc., Reissue Records Inc.
Agency: SIX Inc.

・AD STARS: Interactive: Interactive Craft: Interactive Technology
Title: UNIQLO ThermoArt
Advertiser: UNIQLO Co., Ltd.
Agency: TBWA\HAKUHODO

・AD STARS: Brand Experience & Activation: Sectors: Pharmaceutical/Toiletries
・Public Service Advertising: Healthcare
Title: 30sOAP
Advertiser: Dreams Inc.
Agency: TBWA\HAKUHODO

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