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Tokyo—March 12, 2021—Hakuhodo Inc., Japanʼs second largest advertising company, is pleased to announce that Hakuhodo Group companies have won 1 Grand Prix, 1 Gold, 7 Silver and 6 Bronze, a total of 15 awards, at Spikes Asia 2021. One of Asia’s largest advertising festivals, Spikes Asia drew 3,223 entries (for 682 works) this year and awarded prizes in 23 categories.

Awards won

Grand Prix

● Film: Travel, Leisure, Retail, Restaurants & Fast Food Chains
Title: Shop Unfriend
Advertiser: Central Department Store Ltd.
Agency: Wolf Bkk

Gold

● Film: Travel, Leisure, Retail, Restaurants & Fast Food Chains
Title: Shop Unfriend
Advertiser: Central Department Store Ltd.
Agency: Wolf Bkk

Silver

● Brand Experience & Activation: Use of Broadcast
Title: Red Restaurants Drive
Advertiser: TV Tokyo Corporation
Agency: Hakuhodo Kettle Inc.

● Brand Experience & Activation: Tech-led Brand Experience
Title: ProPILOT Golf Ball
Advertiser: Nissan Motor Co., Ltd.
Agency: TBWA\HAKUHODO

● Digital: Innovative Use of Community
● PR: Content Discovery & Amplification
Title: A Ciphered Release of Music Video: Stray Sheep Code
Advertiser: Sony Music Labels Inc. / Reissue Records Inc.
Agency: SIX Inc.

● Entertainment: Use of Digital & Social
Title: The First Take
Advertiser: The First Take Music
Agency: TBWA\HAKUHODO

● Film: Single-Market Campaign
Title: Don’t Die Till That Day
Advertiser: Central Department Store Ltd.
Agency: Wolf Bkk

● PR: Internal Communications & Employee Engagement
Title: Checkup Championship
Advertiser: Hakuhodo DY Holdings Inc.
Agency: Hakuhodo Kettle Inc. / Hakuhodo Inc

Bronze

● Brand Experience & Activation: Durable Consumer Goods including Automotive
Title: ProPILOT Golf Ball
Advertiser: Nissan Motor Co., Ltd.
Agency: TBWA\HAKUHODO

● Brand Experience & Activation: Media / Entertainment
Title: #Tiroritune
Advertiser: McDonald’s Company (Japan), Ltd.
Agency: TBWA\HAKUHODO

● Digital: Durable Consumer Goods including Automotive
Title: Braun X Formosa Chang
Advertiser: Heng Leong Hang Co., Ltd.
Agency: United Communication Group

● Entertainment: Fiction & Non-Fiction Film: Up to 5 minutes
Title: Shop Unfriend
Advertiser: Central Department Store Ltd.
Agency: Wolf Bkk

● Film: Durable Consumer Goods including Automotive
Title: 10 Sec. Drama: The Stop Line of Love – Season 2 –
Advertiser: JMS/Toyota Mobility Parts Co., Ltd.
Agency: Hakuhodo Kettle Inc. / Hakuhodo Inc.

● Music: Fan Engagement / Community Building
Title: The First Take
Advertiser: The First Take Music
Agency: TBWA\HAKUHODO

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