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Tokyo—October 5, 2017—Hakuhodo Inc. (Minato-ku, Tokyo; Masayuki Mizushima, President & CEO), Japan’s second largest advertising company, is delighted to announce that the Hakuhodo Group has won a Grand Prix at Spikes Asia 2017 in Singapore (September 27–29). The Group also picked up 3 Gold, 13 Silver and 12 Bronze awards.

In addition, Hakuhodo teams representing Japan were active in the Young Spikes Competition, which pits national teams of two against each other, with a Hakuhodo team picking up Gold for Japan.

Awards won

Grand Prix

・ Entertainment
Advertiser: Sony Interactive Entertainment Inc.
Title: Gravity Cat
Agency: Hakuhodo Inc.

Gold Spikes

・ Film: Media & Publications
Advertiser: Sony Interactive Entertainment Inc.
Title: Gravity Cat
Agency: Hakuhodo Inc.

・ Film Craft: Achievement in Production
Advertiser: Sony Interactive Entertainment Inc.
Title: Gravity Cat
Agency: Hakuhodo Inc.

・ Film Craft: Use of Licensed or Adapted Music
Advertiser: BEAMS Co., Ltd.
Title: TOKYO CULTURE STORY
Agencies: SIX Inc., Hakuhodo Inc., Cosmo Communications Inc.

Silver Spikes

・ Digital: Brand / Product Video
Advertiser: Sony Interactive Entertainment Inc.
Title: Gravity Cat
Agency: Hakuhodo Inc.

・ Digital: Spatial Tech
Advertiser: Tiffany & Co.
Title: Hand Meets Hand
Agencies: Hakuhodo Inc., Hakuhodo DY Media Partners Inc., WHITE Inc.

・ Digital Craft: Curation of Data
Advertiser: adidas Japan KK
Title: Green Light Run
Agency: TBWA\HAKUHODO Inc.

・ Film: Corporate Image & Sponsorship
Advertiser: U-CAN, Inc.
Title: One Month “Daddy and Son-Days Without Mommy”
Agencies: Hakuhodo Product’s Inc.

・ Film: Cars & Automotive Products & Services
Advertiser: Nissan Motor Co., Ltd.
Title: The Professional of Japan
Agency: TBWA\HAKUHODO Inc.

・Film Craft: Visual Effects
Advertiser: Sony Interactive Entertainment Inc.
Title: Gravity Cat
Agency: Hakuhodo Inc.

・ Film Craft: Editing
Advertiser: AIG Japan Holdings K.K.
Title: #TackleTheRisk
Agencies: Cutters Tokyo, TBWA\HAKUHODO Inc.

・ Outdoor: Live Advertising & Events
Advertiser: adidas Japan KK
Title: Green Light Run
Agency: TBWA\HAKUHODO Inc.

・ PR: Business Citizenship / Corporate Responsibility & Environmental
Advertiser: Yahoo Japan Corporation
Title: It Was This High
Agencies: Hakuhodo Kettle Inc., Hakuhodo Inc.

・ Print & Outdoor Craft: Illustration
Advertiser: PT United Family Food
Title: Sour-Faced Man
Agency: PT Hakuhodo Indonesia

・ Print & Outdoor Craft: Illustration
Advertiser: PT United Family Food
Title: Sour-Faced Woman
Agency: PT Hakuhodo Indonesia

・ Print & Publishing: Food
Advertiser: PT United Family Food
Title: Sour-Faced Man
Agency: PT Hakuhodo Indonesia

・ Print & Publishing: Food
Advertiser: PT United Family Food
Title: Sour-Faced Woman
Agency: PT Hakuhodo Indonesia

Bronze Spikes

・ Design: Motion Graphics Design & Animation
Advertiser: Sony Interactive Entertainment Inc.
Title: Gravity Cat
Agency: Hakuhodo Inc.

・ Design: Promotional Item Design
Advertiser: NTT DOCOMO, Inc.
Title: Voice Chocolate
Agency: Hakuhodo Inc.

・ Design: Consumer Products
Advertiser: TESS Co., Ltd.
Title: COGY WHEELCHAIR
Agencies: TBWA\HAKUHODO Inc., TESS, Tohoku University

・ Design: Innovation & Solution
Advertiser: TESS Co., Ltd.
Title: COGY WHEELCHAIR
Agencies: TBWA\HAKUHODO Inc., TESS, Tohoku University

・ Digital Craft: Video / Moving Image
Advertiser: Sony Interactive Entertainment Inc.
Title: Gravity Cat
Agency: Hakuhodo Inc.

・ Digital: Social Video
Advertiser: Sony Interactive Entertainment Inc.
Title: Gravity Cat
Agency: Hakuhodo Inc.

・ Digital: Tangible Tech
Advertiser: SoftBank Corp.
Title: Personal Innovation Act
Agencies: SIX Inc., Hakuhodo Inc.

・ Film Craft: Production Design / Art Direction
Advertiser: Sony Interactive Entertainment Inc.
Title: Gravity Cat
Agency: Hakuhodo Inc.

・ Music: Music Live Experience
Advertiser: A-Sketch
Title: LIVE JACKET
Agencies: Hakuhodo Inc., GO Inc.

・ Outdoor: Food
Advertiser: PT United Family Food
Title: Sour-Faced Man
Agency: PT Hakuhodo Indonesia

・ Outdoor: Food
Advertiser: PT United Family Food
Title: Sour-Faced Woman
Agency: PT Hakuhodo Indonesia

・ Promo & Activation: Guerrilla Marketing & Stunts
Advertiser: adidas Japan KK
Title: Green Light Run
Agency: TBWA\HAKUHODO Inc.

Young Spikes PR Competition

・ Winner: Japan
Taro Taniwaki, Activation Planner*, Hakuhodo Inc.
Takumi Sekiya, Activation Planner*, Hakuhodo Inc.

* Title at time of award win

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Media contacts:
Corporate Public Relations Division
Kunio Eto:　kunio.eto@hakuhodo.co.jp
Satoshi Ookubo:　satoshi.ookubo@hakuhodo.co.jp
Tel: +81 3 6441 6161 Fax: +81 3 6441 6166

■ About Hakuhodo Inc.
Founded in 1895, Hakuhodo Inc. is an integrated advertising and communication agency headquartered in Japan. The core agency of the Hakuhodo DY Group, Hakuhodo is the world’s 6th largest advertising agency according to Advertising Age’s “Agency Report 2017.” Hakuhodo has offices in 18 countries and regions, and over 3,000 employees working in Japan and over 2,800 overseas. Hakuhodo is strengthening its structure in emerging countries, particularly those in Asia, as it prepares to further expand its business across the region.

Sei-katsu-sha insight is the foundation for Hakuhodo’s thinking, planning, and brand building. It reminds us that consumers are more than shoppers performing an economic function. They have heartbeats. They are individuals with distinct lifestyles. Hakuhodo introduced this term in the 1980s to emphasize its commitment to a comprehensive, 360-degree perspective on consumers’ lives.

Renowned for its creativity, Hakuhodo has twice won the Grand Prix at Cannes Lions International Festival of Creativity, and was the only agency headquartered in Asia to be awarded a Special Lion commemorating Cannes Lions’ 50th anniversary in 2003.

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