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Also nets 18 other awards, including 2 Grand Prix

Tokyo—September 22, 2023—Hakuhodo Inc., an integrated marketing and innovation company based in Tokyo, Japan, is pleased to announce that the Hakuhodo Group has won the highest award, Grand Prix of the Year, at this year’s MAD STARS 2023 in Busan, Korea. The Group also won 2 Grand Prix, 3 Gold, 4 Silver, 5 Bronze and 4 Crystal*, for a total of 19 awards.

MAD STARS is an international advertising festival that combines creativity and technology. Held annually, in 2022 its name was changed from “AD STARS” to “MAD STARS,” with “MAD” indicating “Marketing, Advertising, and Digital content.”

This year the competition received over 20,000 entries from all over the world.

Awards won

 

Grand Prix of the Year

• SDGs (Sustainability Development Goals) Stars
  Title: Shellmet (also sold under the name Hotamet)
  Advertiser: Koushi Chemical Industry Co., Ltd.
  Agency: TBWA\HAKUHODO

Grand Prix

• Design Stars: Sectors: Cosmetic/Beauty/Clothing/Footwear & Accessories
  Title: Shellmet (also sold under the name Hotamet)
  Advertiser: Koushi Chemical Industry Co., Ltd.
  Agency: TBWA\HAKUHODO

• Place Brand Stars: City Brands (including province)
  Title: The Model City 1:1 Scale
  Advertiser: Shizuoka City
  Agencies: Hakuhodo Kettle Inc. / dea inc.

Gold

• Innovation Stars: Sectors: Vehicles
  Title: ProPILOT Mop
  Advertiser: Nissan Motor Co., Ltd.
  Agency: TBWA\HAKUHODO

• Outdoor Stars: Ambient
  Title: The Model City 1:1 Scale
  Advertiser: Shizuoka City
  Agencies: Hakuhodo Kettle Inc. / dea inc.

• Film Stars: Film Craft: Direction
  Title: A Train of Memories
  Advertiser: Sotetsu Holdings Inc.
  Agencies: good design company / SIX Inc. / Hakuhodo Inc. / Hakuhodo Kettle Inc.

Silver

• PR Stars: Practices & Specialism: Events & Experiential
  Title: ProPILOT Mop
  Advertiser: Nissan Motor Co., Ltd.
  Agency: TBWA\HAKUHODO

• Place Brand Stars: City Brands (including province)
• Innovation Stars: Sectors: Cosmetic/Beauty/Clothing/Footwear & Accessories
  Title: Shellmet (also sold under the name Hotamet)
  Advertiser: Koushi Chemical Industry Co., Ltd.
  Agency: TBWA\HAKUHODO

• Film Stars: Film Craft: Script
  Title: A Train of Memories
  Advertiser: Sotetsu Holdings Inc.
  Agencies: good design company / SIX Inc. / Hakuhodo Inc. / Hakuhodo Kettle Inc.

Bronze

• Outdoor Stars: Ambient
  Title: ProPILOT Mop
  Advertiser: Nissan Motor Co., Ltd.
  Agency: TBWA\HAKUHODO

• PR Stars: Practices & Specialism: Corporate Reputation & Communication
  Title: Shellmet (also sold under the name Hotamet)
  Advertiser: Koushi Chemical Industry Co., Ltd.
  Agency: TBWA\HAKUHODO

• Film Stars: Sectors: Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets
• Entertainment Video Stars: Sectors: Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets
• Viral Video Stars: Sectors: Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets
  Title: A Train of Memories
  Advertiser: Sotetsu Holdings Inc.
  Agencies: good design company / SIX Inc. / Hakuhodo Inc. / Hakuhodo Kettle Inc.

Crystal

• Media Stars: Use of Media
  Title: ProPILOT Mop
  Advertiser: Nissan Motor Co., Ltd.
  Agency: TBWA\HAKUHODO

• Viral Video Stars: Type: Long Form
  Title: A Train of Memories
  Advertiser: Sotetsu Holdings Inc.
  Agencies: good design company / SIX Inc. / Hakuhodo Inc. / Hakuhodo Kettle Inc.

• Outdoor Stars: Sectors: Distribution/Publication
  Title: Hack the Rules
  Advertiser: Kodansha Ltd.
  Agency: TBWA\HAKUHODO

• Film Stars: Sectors: Distribution/Publication
  Title: The Air Drummer
  Advertiser: Robinson Department Store
  Agency: Wolf BKK

 

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