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Tokyo—October 16, 2018—Hakuhodo Inc. and Hakuhodo DY Media Partners Inc. are delighted to announce that Hakuhodo Group and Hakuhodo DY Media Partners Group companies have won 1 Grand Prix, 4 Gold, 9 Silver and 10 Bronze awards at Spikes Asia 2018 in Singapore.

In addition, a Hakuhodo team won the Gold for Japan in the Young Spikes Design Competition, which pits national teams of two against each other.

Awards won

Grand Prix

● Digital Craft: Technological Achievement in Digital Craft
Advertiser: Double A
Title: Obsession for Smoothness
Agency: SIX Inc. / Spa-Hakuhodo Co., Ltd.

Gold Spikes

● Design: Digital & Interactive Design
● Digital: Brand / Product Video
● Film Craft: Production Design / Art Direction
Advertiser: Double A
Title: Obsession for Smoothness
Agency: SIX Inc. / Spa-Hakuhodo Co., Ltd.
(Three Gold awards)

● Design: Promotional Item Design
Advertiser: AIG Japan Holdings
Title: Pride Jersey
Agency: TBWA\HAKUHODO Inc.

Silver Spikes

● Radio & Audio: Use of Audio Technology
Advertiser: Star Flyer Inc.
Title: Star Chorus
Agency: Hakuhodo Inc.

● Media: Use of Social Platforms
● Entertainment: Excellence in Audience Engagement & Distribution Strategy
Advertiser: Y!mobile
Title: 720 HOURS OF YOUTH
Agency: Hakuhodo Kettle Inc. / Hakuhodo Inc.
(Two Silver awards)

● PR: Healthcare
● Healthcare: Non-profit Foundation-led Education & Awareness
Advertiser: Locomo Challenge Council
Title: Locomo Challenge!
Agency: Hakuhodo Inc.
(Two Silver awards)

● Digital: Influencer / Talent
● Film Craft: Visual Effects
● Film: Consumer Durables
Advertiser: Double A
Title: Obsession for Smoothness
Agency: SIX Inc. / Spa-Hakuhodo Co., Ltd.
（Three Silver awards)

● Design: Environmental / Social Impact
Advertiser: AIG Japan Holdings
Title: Pride Jersey
Agency: TBWA\HAKUHODO Inc.

Bronze Spikes

● Film Craft: Direction
● Film Craft: Use of Original Music
Advertiser: Double A
Title: Obsession for Smoothness
Agency: SIX Inc. / Spa-Hakuhodo Co., Ltd.
(Two Bronze awards)

● Entertainment: Excellence in Audience Engagement & Distribution Strategy
Advertiser: Subaru Corporation
Title: Subaru “Your Story With” Wholistic Branded Entertainment CP with TVC/TVDRAMA/NOVEL
Agency: STORIES LLC / Hakuhodo Inc. / Yomiko Advertising Inc.

● Brand Experience & Activation: Use of Social & Digital Platforms
Advertiser: Y!mobile
Title: 720 HOURS OF YOUTH
Agency: Hakuhodo Kettle Inc. / Hakuhodo Inc.

● Brand Experience & Activation: Corporate Social Responsibility (CSR) / Corporate Image
● Brand Experience & Activation: Integrated Campaign Led by Brand Experience & Activation
● Digital: Influencer / Talent
● PR: Business Citizenship / Corporate Responsibility & Environmental
Advertiser: AIG Japan Holdings
Title: Pride Jersey
Agency: TBWA\HAKUHODO Inc.
(Four Bronze awards)

● Print & Outdoor Craft: Illustration
Advertiser: Jakarta Globe
Title: Old Man
Agency: PT Hakuhodo Indonesia

● Print & Publishing: Corporate Social Responsibility (CSR) / Corporate Image
Advertiser: Jakarta Globe
Title: Old Man / Boy
Agency: PT Hakuhodo Indonesia

Young Spikes Design Competition
Gold

Taro Taniwaki, Hakuhodo Inc.
Takayuki Ichida, Hakuhodo Inc.

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