• Reportage

Source: MARKETING-INTERACTIVE

Hakuhodo Hong Kong has named Phyllis Lam (pictured) as new head of media overseeing the media department effective from late April, succeeding Cedric Lam, who has stepped down for his own pursuit. In her new role, she will report to Yoshinori Mitomi, CEO and CMO of Hakuhoho Hong Kong and she is tasked at overseeing the media stream for media planning and buying for online and offline media.

With over 20 years of experience in the media industry, Lam started her career with Zenith Media China team, and built her integrated media skillsets at OMD and PHD Hong Kong as head of buying, media planning and account management.

Commenting on the appointment, Shuntaro Ito, president and CEO of Hakuhodo International, said together with around 5,000 local personnel in 60 offices worldwide, the agency supports the marketing and communication of clients in a multitude of countries and categories. “As the three years in which the world was at the mercy of the global pandemic have finally come to a close, we all, regardless of country, continue exploring and responding to a new world,” he added.

Meanwhile, Yoshinori Mitomi, CEO and CMO of Hakuhodo Hong Kong, said the agency’s mission is to further enliven the whole market and people of HK facing positive transformation in the current day through its client service in their marketing communication. “In order to accelerate it, it is really pleased to introduce Lam. There is nothing unpredictable for me to see her great leadership as well as the further creation of something innovative. Moreover, since she is a big fan and connoisseur of Japan, I am sure, she also plays a significant role as a bridge between HK Local and Japan network, which is one of our driving-force strengths,” Mitomi added.

Lam said working for a Japanese company is one of her wish lists. “I admire and respect Japanese perseverance and professionalism to pursue the ultimate excellence…I believe my experiences could bring a solid network of relationships and a deep understanding of our client’s needs. Not only provide clients with all-rounded advertising solutions but also build closer partnerships with media vendors to increase purchasing power and media opportunities,” she added.

In addition to the rapidly changing traditional and digital media, Lam also wishes to put more emphasis on “foundation & flexibility”. “Solid media knowledge with implementation excellence, could help amplify creativity in maximizing the effectiveness of advertising. In Hakuhodo Hong Kong, we provide clients with one-stop service integrated solutions to enhance communication efficiency. We are unique in the market as most agencies unbundled their advertising solutions,” she added.

Back in Novermber last year, Hakuhodo launched a horizontal organisation specialised in integrated media business in Taiwan, to offer media-driven solutions for the diverse challenges clients face today.

This came as integrated solution services, including specialised media planning and advanced digital marketing, become essential in the Taiwanese market due to rapid changes in the business environment primarily driven by media diversification and digitisation.

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