• Reportage

Source: Campaign India

The global advertising and public relations agency aims to elevate the Indian entertainment domain through its latest venture

Hakuhodo, a global advertising and public relations firm has announced the launch of Trigger Happy Studios.

This launch, comes after the acquisition of MA&TH (India’s marketing agency in entertainment), which marked the agency’s expansion strategy into the Asian market.

Trigger Happy Studios is poised to produce, market, and distribute feature films, digital content, and international co-productions across various platforms and markets.

This move underscores Hakuhodo’s dedication to leveraging its global prowess within the Indian market.

With live-action and anime IPs already under their belt, through Trigger Happy Studios, the agency intends to collaborate with creative partners across languages and regions in India to further expand its network.

Moving forward, Trigger Happy Studios intends to set the stage for a fresh era of storytelling in India, merging the global strengths of Hakuhodo and its expertise in the entertainment network. With a dedication to engaging narratives, the studio strives to break barriers and entertain audiences, enriching lives through its creative vision.

Kosuke Kataoka, managing director, Hakuhodo India and director, Trigger Happy Studios, said, “With Trigger Happy Studios, our vision is to deliver engaging content to diverse audiences. We are excited to leverage our strengths to explore new horizons in content creation, particularly within Indian cinema. Together, we aim to entertain audiences with innovative storytelling and unforgettable experiences.”

Amit Chandrra, CEO, Trigger Happy Studios, said, “At Trigger Happy Studios, we intend strongly commit to authenticity and creativity in storytelling. Our mission is to cultivate an environment where storytellers flourish, driven by genuine human experiences and sincere dedication to creativity. With Hakuhodo, we focus on shaping narratives that not only engage but also deeply resonate with audiences, enriching lives and fueling imaginations.”

Jigyasa Sharma, studio head, Trigger Happy Studios, added, “ At Trigger Happy Studios, our passion for storytelling knows no bounds. We are driven by a shared purpose to create narratives that resonate deeply with audiences worldwide. Through creativity, we strive to push the boundaries of storytelling, leaving an indelible imprint on the hearts and minds of our audiences. We look forward to creating stories that inspire and entertain.”

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