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Tokyo—April 15, 2015—Hakuhodo Inc., Japan’s second largest advertising company, has won a Gold and a Silver at APAC Effie Awards 2015.

The APAC Effie Awards champion practices of marketing effectiveness excellence in the Asia Pacific region. Held for the second time, the Awards this year saw competition in 36 categories.

Awards won

Gold
Media Innovation
Advertiser: Inakadate Village
Title: Rice Code
Agency: Hakuhodo Inc.

Silver
Healthcare
Advertiser: Oak Lawn Marketing, Inc. (Shop Japan)
Title: Wonder Core
Agencies: Hakuhodo DY Media Partners Inc., Hakuhodo Inc.

About the Effie Awards
Initiated in the United States in 1968, the award now celebrates effectiveness worldwide with the Global Effie, four regional Effie competitions (APAC Effie, Euro Effie, Middle East / North Africa Effie and North America Effie), and some 40 national Effie programs.

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