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The companies will spur innovation through business creation in Japan and ASEAN

Tokyo—November 19, 2020—Hakuhodo Inc. (Headquarters: Minato-ku, Tokyo; Masayuki Mizushima, President & CEO) and Hakuhodo Group company SEEDATA Inc. (Headquarters: Minato-ku, Tokyo; Hiroyuki Miyai, CEO) have commenced collaborating with business strategy consulting firm Roland Berger, Ltd. (Minato-ku, Tokyo; Jo Ohashi, Managing Partner (Japan)) to pursue innovation through creation of new businesses in Japan and ASEAN.

In addition to creating businesses for clients, this collaboration will create businesses that contribute to solving social issues. Combining Hakuhodo’s business creation capabilities and integrated marketing solution building and implementation capabilities, SEEDATA’s innovation support methods and Roland Berger’s global strategy consulting knowledge and co-creation networks, the collaboration will undertake business creation and innovation support not only in Japan, but also in the ASEAN market.

SEEDATA and Roland Berger will play a central role in supporting business creation for clients, with the two companies providing end-to-end solutions from strategy planning to implementation.

SEEDATA conducts research into “tribes,” or advanced sei-katsu-sha that hint at future market trends, in Japan and overseas, including in ASEAN. The company will provide support for the development of businesses using this data, and support for their realization in collaboration with specialist staff and overseas companies of Hakuhodo. In addition, Roland Berger, which has offices around the world, will leverage its track record in providing a wide variety strategy consulting services to Japanese and international companies and its highly regarded expertise in consulting in ASEAN to develop strategies for the new businesses.

Against the backdrop of a mature market and diversifying sei-katsu-sha needs at home in Japan, Japanese companies that are striving to create new businesses and making forays into overseas markets, particularly in ASEAN, are increasing in number every year. However, due to an inability to come to grips with market needs in constant flux, in many cases growth is sluggish or the endeavor ends in withdrawal from the market. The collaboration will break through such situations by gaining insight into market environments and sei-katsu-sha needs both as they are now and how they will play out in the future, and by rapidly building and implementing sophisticated business strategies through one-stop teams. In this way, it intends to advance business creation and innovation at maximum speed in Japan and ASEAN.

Meanwhile, in Hakuhodo-led new business development, the MIRAI (Future) Business Division, the company’s dedicated new business development team, will deepen its system for creating businesses that contribute to solving social issues together with SEEDATA and Roland Berger, which possesses global knowledge and co-creation networks.

Going forward, Hakuhodo and SEEDATA will continue to advance innovation through the creation of businesses for various purposes in Japan and ASEAN by leveraging their collaboration with Roland Berger.

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