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Group wins 1 Grande, 2 Gold, 6 Silver, 12 Bronze

Tokyo—April 9, 2021—We are pleased to announce that Hakuhodo has been named Network of the Year at ADFEST 2021. Eleven Group companies across Asia-Pacific contributed to the win, which was announced at the festival’s online award ceremony on April 8, 2021. A special award, Network of the Year is awarded to the creative network that garners the most points from finalist and winning entries. Hakuhodo Group companies won 1 Grand Prix, 2 Gold, 6 Silver and 12 Bronze, a total of 21 awards.

ADFEST is one of the Asia-Pacific region’s premier advertising festivals. It drew 1,130 entries from around the Asia-Pacific region this year. Awards were presented in 20 categories.

Awards won

 

Network of the Year

 

Grande

● Film Lotus: Internet Film: Retail, Travel, Leisure & Communication Media
Title: Shop Unfriend
Advertiser: Central Department Store Ltd.
Agency: Wolf Bkk

 

Gold

● Film Craft Lotus: Production Design
Title: Shop Unfriend
Advertiser: Central Department Store Ltd.
Agency: Wolf Bkk

● Media Lotus: Use of Guerrilla Marketing
Title: Braun X Formosa Chang
Advertiser: Heng Leong Hang Co., Ltd.
Agency: United Communications Group

 

Silver

● Branded Entertainment Lotus: Use of Print & Conventional Outdoor
● Media Lotus: Use of Print/Outdoor & Transit
● Outdoor Lotus: Guerrilla Marketing
● PR Lotus: Use of Events & Stunts
Title: Braun X Formosa Chang
Advertiser: Heng Leong Hang Co., Ltd.
Agency: United Communications Group

● Design Lotus: Digital & Interactive Design
Title: A Ciphered Release of Music Video: STRAY SHEEP CODE
Advertiser: Sony Music Labels Inc. / Reissue Records Inc.
Agency: SIX Inc.

● Outdoor Lotus: Retail
Title: Flavour of Home Campaign
Advertiser: Sushi Sei
Agency: Hakuhodo Indonesia

 

Bronze

● Brand Experience Lotus: Use of Print or Conventional Outdoor
Title: #CloseTheGap
Advertiser: She Radio 99.6 FM
Agency: Hakuhodo Indonesia

● Branded Entertainment Lotus: Use of Interactive & Social Media
● Digital Lotus: Use of Social
● Media Lotus: Use of Social Media & Earned Media
● Mobile Lotus: Use of Social for Mobile
● PR Lotus: Use of Social in a PR Campaign
Title: A Ciphered Release of Music Video: STRAY SHEEP CODE
Advertiser: Sony Music Labels Inc. / Reissue Records Inc.
Agency: SIX Inc.

● Branded Entertainment Lotus: Use of Games
Title: Pocky K.O.
Advertiser: Ezaki Glico Co., Ltd.
Agency: Hakuhodo Inc., Kansai Office

● Branded Entertainment Lotus: Resilience Through Creativity
● Media Lotus: Use of Branded Entertainment & Content: Program & Platform
● PR Lotus: Resilience Through Creativity
Title: Red Restaurants Drive
Advertiser: TV Tokyo Corporation
Agency: Hakuhodo Kettle Inc.

● Film Craft Lotus: Script
Title: Free Your Hunger
Advertiser: GrabFood
Agency: Spa-Hakuhodo Co., Ltd.

● New Director Lotus: Commissioned Spot
Title: Little Light
Advertiser: Citra Pariwara
Agency: Hakuhodo Indonesia

 

Read news release

* Details of awards in each category added on April 16