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Tokyo—April 1, 2020—Hakuhodo Inc., Japan’s second largest advertising company, is delighted to announce that Hakuhodo Creative Director Yusuke Kanda has been selected as the Japan Advertising Agencies Association (JAAA)’s Creator of the Year 2019.

The Creator of the Year award was initiated by JAAA in 1989 to recognize the individual that undertook the most outstanding creative work in advertising communication in Japan each year. Kazunori Kawagoshi of Dentsu Inc. also received the award this year.

Yusuke Kanda was recognized for creating the 10-second web drama series, a totally new kind of content that attracted fans in Japan and around the world, and for leaping beyond advertising space/time, creating fresh, high-quality content by overseeing the planning of a TV drama series.

Kanda said:
“I still can’t believe that I have been compared with the previous winners of this wonderful award by being honored with it myself. It both encourages me and makes me determined to work even harder. I will redouble my efforts so as to live up to this award and the many people that supported me in creating these works.”

Other Hakuhodo DY Group personnel to be selected among this year’s eight Creator of the Year Medalists were Tomohiko Kawanishi (Creative Director, Integrated Planning & Creative Div., Hakuhodo Inc.), Nobuhiro Arai (Creative Director, Disruption Lab, TBWA\HAKUHODO), Yo Kimura (Senior Art Director, Disruption Lab, TBWA\HAKUHODO), and Sanshiro Shimada (General Manager, Creative & Technology Div. and Executive Manager, Integrated Creative Dept., Hakuhodo DY Media Partners Inc.).

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