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Tokyo—May 24, 2024—We are delighted to announce that the Hakuhodo DY Group has won 24 awards, including 2 Best of Category awards (Best of Product Design, Best of Apparel, 8 Gold, 8 Silver, 6 Bronze) at the ADC 103rd Annual Awards in New York.

Presented by the Art Directors Club (ADC) in New York, which was founded in 1920, the ADC Annual Awards honor the best in commercial advertising and design as judged by the same standards as fine art. They are the world’s longest-running international awards for advertising.

Awarded works

Shellmet (also sold under the name Hotamet)

• Best of Product Design
• Gold (Apparel / Accessory / Footwear Design: Sustainable / Eco-friendly Fashion)
• Gold (Product Design: Innovation)
• Silver (Product Design: Sustainable / Eco-friendly)
• Bronze (Product Design: Design for Good / Product Design)
  Advertiser: Koushi Chemical Industry Co., Ltd.
  Agency: TBWA\HAKUHODO

AIZOME ULTRA™ – An Innovative Method to Create Textiles with Lasting Health Benefits

• Best of Apparel / Accessory / Footwear Design
• Gold (Product Design: Design for Good / Product Design)
• Gold (Apparel / Accessory / Footwear Design: Innovation)
• Gold (Apparel / Accessory / Footwear Design: Craft / Use of Technology)
• Silver (Product Design: Science / Medical)
• Silver (Apparel / Accessory / Footwear Design: Sustainable / Eco-friendly Fashion)
  Advertiser: AIZOME
  Agencies: Hakuhodo Inc. / Serviceplan

AIZOME WASTECARE™ INDUSTRIAL WASTE — CERTIFIED AS SKINCARE

• Gold (Brand / Communication Design: Design for Good / Brand / Communication Design – Single)
• Silver (Product Design: Beauty / Wellness / Personal Care)
• Bronze (Packaging Design: Sustainable / Eco-friendly – Single)
• Bronze (Advertising: Direct / Mail)
• Bronze (Packaging Design: Health / Wellness)
  Advertiser: AIZOME
  Agencies: Hakuhodo Inc. / Serviceplan

A Train of Memories

• Gold (Motion / Film Craft: Craft in Motion / Film / Visual Effects)
• Silver (Advertising: Craft in Video / Direction – Single)
• Silver (Motion / Film Craft: Motion / Film / Short Video – Single)
• Silver (Motion / Film Craft: Craft in Motion / Film / Direction)
• Bronze (Advertising: Craft in Video / Special Effects)
  Advertiser: Sotetsu Holdings Inc.
  Agencies: good design company / SIX Inc. / Hakuhodo Inc. / Hakuhodo Kettle Inc.

The Family Cookvault

• Gold (Publication Design: Books / Limited Edition / Private Press / Special Format)
• Silver (Publication Design: Books / Jacket)
• Bronze (Brand / Communication Design: Promotional / Booklet / Brochure / Catalog / Press Promotional Kits)
  Advertiser: IGA (Sobeys)
  Agency: Sid Lee

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