• Reportage

Source: MARKETECH APAC

Front row, L-R: Leow Men Lih (M&C Saatchi); Joyce Gan (Fishermen Integrated); Ryusuke Oda (Vice President, 4As Malaysia and Managing Director, Hakuhodo MY); Andrew Lee ( President, 4As Malaysia and Group Managing Director, Havas Group Malaysia); Yee Hui Tsin (TBWA Kuala Lumpur); and Milan Agnihotri (Dentsu Malaysia); Second row, L-R: Clarence Koh (Naga DDB Tribal); Khairudin Rahim (Chief Executive Officer, 4As Malaysia); Sean Lim (Geometry Global); Dato’ Johnny Mun (Oxygen Advertising); Marcus S.K (Grey Worldwide); Adrian Loh (Shinaji); and LV Chong (Monster Interactive).

Malaysia – In its recently held 16th Biennial General Meeting, The Association of Accredited Advertising Agents Malaysia (4As) has elected its council office bearers who will serve the not-for-profit industry body for the next two years.

The newly appointed leaders are the re-elected president Andrew Lee, group managing director of Havas Group Malaysia, who will be serving his fourth consecutive term, and Ryusuke Oda, managing director of Hakuhodo Malaysia as the new vice president.

Both Lee and Oda will work jointly with the council members as well as Dato’ Johnny Mun, managing director of Oxygen Advertising and 4As senior advisor, and En. Khairudin Rahim, 4As chief executive officer, to accomplish the association’s objectives.

The election also saw the induction of Council members from Dentsu Malaysia, Fishermen Integrated, Geometry Global, Grey Worldwide, M&C Saatchi, Monster Interactive, NagaDDB, Oxygen Advertising, Shinajii, and TBWA Kuala Lumpur.

Speaking about his re-election, Lee said, “I feel honoured to have been asked to lead the 4As Council once again, and to have the opportunity to continue the legacy of earlier leaders including the late Dato Tony Lee, Tony Savarimuthu, and 4As Honorary Life President Tan Sri Vincent Lee.”

Lee also added that he is looking forward to furthering the steps taken in the all-important area of Diversity, Inclusion, and Equity (DEI) that the previous council had begun.

“Other challenges ahead of us include the continuing post-pandemic recovery, understanding and co-opting new technologies such as AI and its subset ChatGPT, and more prosaic challenges like staff retention and continuous professional development,” he added.

The Association of Accredited Advertising Agents Malaysia (4As), formed in 1971, is the Malaysian advertising industry’s foremost body engaged in promoting the value of advertising agencies in the marketing communications industry to advertisers, media, suppliers, government and the public.

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