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Tokyo, February 1, 2021—Hakuhodo Inc., Japanʼs second largest advertising company, is pleased to announce that Hakuhodo Group company Medialand has won the Grand Effie at 2020 Effie Awards Greater China. The Group also picked up one Gold and three Silver Effies.

The 2020 winners were announced on December 11 at an award ceremony in Beijing, China.

The Effie Awards Greater China honor excellence in marketing effectiveness across mainland China, Hong Kong, Macau and Taiwan. Since 1968, the Effies have been recognized around the world as a symbol of achievement, while serving as a resource to steer the future of marketing success.

 

Awards won

Grand Effie

• Brand Experience – Products
Title: Different City, Same Coca-Cola
Advertiser: Coca-Cola China Limited Taiwan Branch
Agency: Medialand Digital Strategy Ltd.

Gold

• Brand Experience – Products
Title: Different City, Same Coca-Cola
Advertiser: Coca-Cola China Limited Taiwan Branch
Agency: Medialand Digital Strategy Ltd.

Silver

• Commerce & Shopper – Co-branding Marketing
• Personal care
Title: Braun X Formosa Chang
Advertiser: Heng Leong Hang Co., Ltd.
Agency: United Communications Group

• Business-to-Business
Title: Modern Chinese Cuisine
Advertiser: Unilever Taiwan Ltd.
Agency: Medialand Digital Strategy Ltd.

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