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Tokyo—September 25, 2017—Hakuhodo (Minato-ku, Tokyo; Masayuki Mizushima, President & CEO), Japan’s second largest advertising agency, is pleased to announce the launch of a new project team, TEKO, dedicated to leveraging creative ideas for the growth of our clients’ business.

Rapid technological advances and the march of globalization have dramatically changed the consumer and corporate landscape. In response many companies have set about overhauling not merely their marketing and communications but their very business itself. We at Hakuhodo have already assumed a role in our client firms’ efforts to achieve that; we are now launching the TEKO team in order to strengthen our involvement.

TEKO, which in Japanese means “lever,” is a project team co-directed by five creative and marketing directors, who collaborate creatively across a broad range of fields including corporate business strategy, development of products and services, and internal reform, not to mention advertising and marketing.

TEKO conducts planning across the entire gamut of corporate activities. It goes beyond strategy and consultations to formulate concrete ideas, and even helps you execute them by placing the varied expertise of each of its members at your disposal.

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