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Tokyo—June 22, 2015—WHERE ART and SCIENCE FALL IN LOVE Laboratory, a next-generation creative project of Hakuhodo Inc. (Minato-ku, Tokyo; Hirokazu Toda, President & CEO), and the University of Tokyo Graduate Program in Sustainability Science Global Leadership Initiative (“GPSS-GLI;” Professor Toru Sato, Program Head) have formalized a partnership to pursue the topic of “sustainability science and creativity for a new age.”

Established in April 2015, WHERE ART and SCIENCE FALL IN LOVE Laboratory will from June work with the University of Tokyo Graduate Program in Sustainability Science Global Leadership Initiative (“GPSS-GLI”) to build an industry-academia platform for new integration of creativity and social implementation of sustainability science. The partnership marries the University of Tokyo GPSS-GLI’s high degree of specialization, scholarship and perspective with Hakuhodo’s creativity and design, implementation and visioning capabilities toward creating an industry-academia chemistry unlike any other.

Specific Partnership Activities

• Special lecture series, Sustainability is WHERE Art and SCIENCE FALL IN LOVE, beginning June 1

• Regular internship program at Hakuhodo for GPSS-GLI students, with academic credit

• Social implementation planning of sustainability science for a new age and joint industry-government-academia proposals

• Joint consulting for companies on environmental technology and infrastructure

• Joint publishing in the fields of ground-breaking sustainability science and WHERE ART and SCIENCE FALL IN LOVE.

WHERE ART and SCIENCE FALL IN LOVE Laboratory will continue activities to envision new futures by meshing together humanities/science/art with industry/government/academia.

Contact WHERE ART and SCIENCE FALL IN LOVE Laboratory: contact@whereartandsciencefallinlove.org

About WHERE ART and SCIENCE FALL IN LOVE Laboratory
Representative: Kentaro Ichiki
Established: April 1, 2015
URL: http://whereartandsciencefallinlove.org
Activities: 1. Creative consulting (one client per industry)
Designing brand growth by combining core competence with social issues
2. Joint research with universities and designers
3. Growth design for government and local administration
4. New business development through collaborations with investment
institutions

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