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Hakuhodo Group awarded 1 Grande, 1 Gold, 4 Silver, 4 Bronze

Tokyo—April 21, 2022—Hakuhodo Inc., the world’s third largest advertising company, is pleased to announce that TBWA\HAKUHODO was awarded a Grande in the Branded Entertainment category at the ADFEST 2022 virtual awards ceremony, held online April 7. The Hakuhodo Group picked up 10 awards in total (1 Grande, 1 Gold, 4 Silver, 4 Bronze).

One of the Asia-Pacific region’s premier advertising awards, ADFEST this year drew 1,311 entries from 27 cities. Awards were given in 20 categories.

Awards won

Grande

• Branded Entertainment Lotus: Use of Music Content
  Title: THE FIRST TAKE
  Advertiser: THE FIRST TAKE MUSIC
  Agency: TBWA\HAKUHODO

Gold

• Branded Entertainment Lotus: Use of Interactive & Social Media
  Title: Pale Blue Letter
  Advertiser: Sony Music Labels Inc. / REISSUE RECORDS Inc.
  Agency: SIX Inc. / Hakuhodo Kettle Inc. / Hakuhodo Inc.

Silver

• Design Lotus: Resilience Through Creativity
  Title: 30sOAP
  Advertiser: Dreams Inc.
  Agency: TBWA\HAKUHODO

• Effective Lotus: Effective Lotus: Campaign Success
  Title: THE FIRST TAKE
  Advertiser: THE FIRST TAKE MUSIC
  Agency: TBWA\HAKUHODO

• Film Craft Lotus: Animation (In-Camera or Digital)
  Title: Hair album
  Advertiser: Takara Belmont Corporation
  Agency: Hakuhodo Inc.

• Mobile Lotus: Video, Viral VDO & Interactive VDO
  Title: Record Music Video
  Advertiser: inMusic Japan K.K.
  Agency: HYTEK Inc.

Bronze

• Design Lotus: Product Design: Consumer Products
  Title: 30sOAP
  Advertiser: Dreams Inc.
  Agency: TBWA\HAKUHODO

• Design Lotus: Product Design: Innovative & Sustainable Design
  Title: edish: Giving Eternal Life to Food Containers
  Advertiser: Marubeni Corporation
  Agency: Hakuhodo Inc.

• Film Lotus: Internet Film: Retail, Travel, Leisure & Communication Media
  Title: Guilty Free Festival
  Advertiser: Central Department Store Ltd.
  Agency: Wolf Bkk

• Print & Outdoor Craft Lotus: Use of Photography/Digital Image
  Title: Intoxicating Sounds Posters
  Advertiser: Japan Philharmonic Orchestra
  Agency: TBWA\HAKUHODO

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