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Source: Campaign Brief Asia

Asia has performed strongly in the Branded Entertainment and Branded Content categories at LIA. The Jury awarded the Grand LIA in Branded Entertainment to Wolf BKK for their “Uncle KFC’s Rice Bowl” campaign – which also won a Gold for the same campaign. Cheil PengTai Beijing’s “Ghost Skins” and TBWA\Hakuhodo Inc, Tokyo’s “No Smiles” also won Gold in the category. In the Branded Content category TBWA\Media Arts Lab Shanghai won a Gold for “Shot on iPhone – Little Garlic Chinese New Year”

In total, the Jury awarded 29 Statues for Branded Entertainment, including 1 Grand LIA, 12 Gold, 8 Silver, and 8 Bronze Statues. They also awarded 3 Finalists.

Asia has also picked up 2 Silver Statues – Choojai and Friends Bangkok’s hilarious “Sammakorn NOT Sanpakorn” and TBWA\Media Arts Lab Shanghai for “Shot on iPhone – Little Garlic Chinese New Year”.

A Bronze went to VML Mumbai for Coca-Cola’s “Sing To Remember”.

In the Branded Content category, the prestigious Grand LIA was awarded to META, Menlo Park for their outstanding work for Whatsapp titled “We Are Ayenda”.

Honoring the best work that won consumers’ attention, the Jury awarded 19 total Statues including 1 Grand LIA, 5 Gold Statues, 10 Silver Statues, and 3 Bronze Statues, one Finalist was attained.

Cheil Hong Kong’s “The Sound of Violence” and Cheil PengTai Beijing’s “Ghost Skins” for Samsung both picked up Bronze.

The Branded Entertainment and Branded Content Jury was led by Juan Woodbury, Executive Vice President and Head of Branded Content & Entertainment of Prose on Pixels, Chicago.

VIEW THE BRANDED ENTERTAINMENT WINNERS
VIEW THE BRANDED CONTENT WINNERS

View the Gold winners below.

End article

Read article at:
https://campaignbriefasia.com/2024/10/06/wolf-bkk-wins-grand-lia-in-branded-entertainment-for-uncle-kfcs-rice-bowl-asia-wins-4-gold-2-silver-and-3-bronze-across-branded-content-and-entertainment/