Leading Southpaw into a new era:

Since joining Southpaw in 2009, I have progressed my career through the Client Service Department, working across integrated global and local accounts. I have a real passion for nurturing strong partnerships with clients and developing great work together that creates lasting brand effects.

With my appointment last year as the first female Managing Director of Southpaw, I am in the very fortunate and exciting position of leading the agency into our next chapter alongside my Senior Leadership Team colleagues.

I joined this industry seeking inspiration from creative minds and working with good brands to understand how to affect change by using the power of human emotions. In my leadership role, I will leverage this skill to also get the best out of our people at Southpaw, providing a creative environment and opportunities in which they can thrive, while ensuring that gender, age and ethnicity are never a barrier to realizing this success.

With global clients representing over 80% of our portfolio, and working with a brilliantly talented team, I am very optimistic about the future for Southpaw and the wider Hakuhodo family too.

Roles and titles current when this article was published in March 2023.