The extremely competitive market in Germany—especially the automotive industry—requires unconventional approaches to ever-changing demands and needs. Often what’s needed goes way beyond your typical marketing and communications.

So, rather than just working on a brief, we challenge the brief. Rather than trying to sell the usual, we partner up with our clients. In this way, Hakuhodo Germany becomes close confidants of our clients.

For our daily labor this means that we listen, understand and act. All in close collaboration. For us, these are the most important steps; the steps that set us apart from our competition in the most positive way.

This introduces dimensions where we are confronted with not only communication challenges, but with our client’s integral business challenges. With our in-depth insights into our clients’ specific requirements, we are able to always bring the right impulse to deliver the ideal solutions. Be these for a product, strategy or even the market as a whole.

Roles and titles current when this article was published in March 2018.