Life is Art: 

Everyone has creativity. Artists are not special people, but everyone is a special artist.

Before joining Taiwan Hakuhodo in 2007, I was just an art graduate and an unknown designer busy typesetting for companies. Sei-katsu-sha have always been a source of my creativity. I find that people’s daily behaviors are artistic, and my job is to discover and showcase these kinds of art.

For me, art represents creativity, and the behaviors of sei-katsu-sha can be transformed into performance art, action art, and creative ideas. Sei-katsu-sha’s future possibilities rely on creativity.

We should not take trends for granted let alone limit our imaginations by blindly following them. I think those who work in creative advertising should aim to spark impulses, reflection, enthusiasm and joy. We need to demonstrate different creative ideas in each proposal and ad to enhance sei-katsu-sha’s experience. We are familiar with bringing art to life, and it is our work to make life more diverse and wonderful for everyone.

Roles and titles current when this article was published in May 2020.