A shift of focus from “time” to “era”:

I have been working in the Marketing Department of Shanghai Hakuhodo for more than 20 years. When I was young, I liked to use “time” to measure the distance between where I was and where I wanted to be. I liked to set goals, such as business goals, to achieve in a few months, and career goals to work toward over several years.

As society and the advertising world in China evolve and constantly change, I have come to realize that I need to re-examine my time-oriented approach. I have gradually got used to setting era-based goals. For example, to become a competent digital marketing planner in the era of digital marketing and to grow into an innovative planner able to combine big data analysis and small sample survey insights in the data-driven era.

As I have tried to align my career goals with the trends in the current era, I have witnessed the transformation of Shanghai Hakuhodo from a traditional advertising company into a trailblazer in the digital era. We need time to adapt ourselves to the era we are living in. We are ready for future challenges.

Roles and titles current when this article was published in October 2021.