Being reborn amid endless conflict:　

I graduated from the Graduate School of International Media, Communication and Tourism Studies of Hokkaido University and joined Hakuhodo Shanghai after returning to China in 2005. In my 13 years of experience, I have worked at Hakuhodo for 11 years, of which I have served automobile customers for 9 years.

Anyone who is familiar with the Chinese advertising market surely has an idea about the Internet revolution of the last 13 years.

Internet media are expanding rapidly, whereas traditional media are struggling between hard times and maintaining their current positions. Content marketing is predominant, while the effectiveness of traditional advertising is being questioned. The appeals made by advertising are still “simple is better,” but the audience’s values and lifestyles continue to diversify. The world is changing so fast that we cannot even find a predecessor’s footsteps for reference. We have no option but to fumble around amid endless conflict.

In terms of the conflict in the advertising industry between traditional advertising and new advertising, this joint venture between a traditional advertising agency and a PR company symbolizes the integrated future of traditional advertising and new advertising.

As a member of GIMC-Berners-Hakuhodo, alongside my excellent colleagues I hope to provide customers with our unique, outstanding and contemporary solutions through this new platform.

Roles and titles current when this article was published in November 2018.