Fascinated by the world of advertising, I joined Hakuhodo Inc. in Tokyo in 1998 and embarked on a career in the advertising business. During these nearly 20 years working in creative and strategy planning, I have been able to learn the quintessence of advertising, especially the unique sei-katsu-sha insight philosophy that Hakuhodo applies to solve different communication tasks. The core idea of creativity in advertising comes from strategy, and the core idea in strategy comes from understanding and interpreting people’s lives and ways of living.

In April, 2012, I joined a research project at Hakuhodo Institute of Life and Living Shanghai as Chief Researcher. In April 2016, I was assigned to a management position, which gave me the honor of becoming Hakuhodo’s first Chinese executive in the Greater China region.

China’s booming economy has brought unprecedented changes in people’s consumption experience. Influenced by this, all daily life behaviors, including consumption, are gradually diversifying. I hope Hakuhodo’s sei-katsu-sha insight corporate philosophy can bring positive and effective help to people’s lives and our clients’ marketing activities.

Roles and titles current when this article was published in September 2017.