Media efficiency truly brings creative media to life:

As a Japanese culture enthusiast, it was my dream to work for a Japanese company. I admire and respect Japanese indefatigability and professionalism in the pursuit of the ultimate excellence. I wanted to work at a company where creativity, strategy, and media solutions converge to offer creative media advertising effectively. Hakuhodo Hong Kong provides me the opportunity to implement real collaborations across multiple disciplines.

People ask me what a good media solution is. A good media solution is not just about setting media KPIs, finding advertising spaces, negotiating costs, creating analytic reports, and implementation. A good media solution requires close communication and true collaboration with the client service team, strategists, creative teams, and the client, along with an understanding of business needs, insights and analysis, and maximization of creative effectiveness. Making the most of media is not only about effective touchpoints and media savings but also the amplification of creativity and innovation for advertising effectiveness.

From the ever-changing media landscape to rapidly evolving digital media, the specialization of media services may not be enough for the current needs of clients today. Marrying an integrated one-stop advertising agency with an all-round media team is essential for the fast-paced Hong Kong market, where a true understanding of clients’ needs—from insights to touchpoints—and flexibility are key.

My 20+ years of media planning, buying, and account management experience gained across various international agencies allows me to inject new energy and perspective into all aspects of the company to help unleash the full potential of the media team. I think this is very similar to the spirit of Japanese craftmanship, from continuous learning and refining to optimizing and maximizing the efficiency of creative media advertising.

Roles and titles current when this article was published in July 2023.